Question 1

which triggers positive or negative emotions leads to purchase motivation

Accepted Answer

Emotional appeal directly targets the emotions of the consumer, influencing their feelings towards a product or service, which can significantly motivate purchasing decisions. Rational appeal focuses on logic and reasoning, moral appeal on values and ethics, and irrational appeal does not directly relate to purchase motivation through emotions.

Question 2

Customers in growth stage of life cycle of products are classified as

Accepted Answer

Early adopters are the customers in the growth stage of the life cycle of products. They are the ones who adopt a product after the innovators have already tested it, contributing to the product's growth in the market.

Question 3

Considering non-personal communication channels, magazines, direct mail and newspapers are considered as

Accepted Answer

Magazines, direct mail, and newspapers are all forms of print media, as they involve printed materials distributed to the audience.

Question 4

Product development process after analysis of business next step to be taken is

Accepted Answer

Test marketing is the next step after the analysis of the business in the product development process. It involves introducing the new product to a limited market to gauge the response of the target audience before a full-scale launch.

Question 5

who is suspicious of change is classified as

Accepted Answer

Laggards are typically suspicious of change and innovations, often being the last to adopt new technologies or ideas. They prefer traditional methods and may only adopt new changes when it becomes more of a necessity rather than a choice.

Question 6

which is reflected in web design through ______.

Accepted Answer

The answer of which is reflected in web design through...

Question 7

Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______.

Accepted Answer

The answer of Many consumer products are a key difference...

Question 8

which goal of a business-to-business website involves gaining permission from a website visitor and other communications channels?

Accepted Answer

The goal of "speak" in a business-to-business website context involves engaging in two-way communication with visitors, which includes gaining permission to contact them through their preferred communication channels. This is essential for building relationships and ensuring that communications are welcome and effective.

Question 9

Business-to business eCommerce involves commercial transactions between other organizations and organizations.

Accepted Answer

Business-to-business eCommerce indeed involves commercial transactions between organizations, where products or services are sold from one company to another.

Question 10

the example of business-to-business services offered by Google which gains advertising revenue.

Accepted Answer

The answer of the example of business-to-business services offered by...

Question 11

______ is an example of business-to-business services offered by Google application running as part of a customer's website.

Accepted Answer

Google Search application providing online website search is a business-to-business service as it allows businesses to integrate Google's search capabilities into their own websites.

Question 12

which is normally run by a consortium of buyers in order to establish an efficient purchasing environment.

Accepted Answer

A buyer-oriented marketplace is typically run by a consortium of buyers aiming to create an efficient purchasing environment by consolidating their purchasing power to secure more favorable terms.

Question 13

which is an online platform operated by a third party and is open to buyers or sellers in a particular industry.

Accepted Answer

A B2B independent e-marketplace is an online platform operated by a third party and is open to buyers or sellers in a particular industry, facilitating transactions between businesses.

Question 14

By bulk buying of items, One aim of e-procurement is to increase savings

Accepted Answer

The answer of By bulk buying of items, One aim...

Question 15

Which production is related to procurement?

Accepted Answer

Procurement is primarily concerned with acquiring raw materials needed for production processes.

Question 16

In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship.

Accepted Answer

The correct answer is "Low Tech, High Touch, Personal" because it describes a scenario where technology is not heavily relied upon, and instead, emphasis is placed on personal, direct interactions and relationships between companies. This approach focuses on human connection rather than digital or automated processes.

Question 17

where technology will not feature in the development of these relationships, this is known as a ______ relationship.

Accepted Answer

The answer of where technology will not feature in the...

Question 18

website functions, which are the most important?

Accepted Answer

The answer of website functions, which are the most important?
...

Question 19

Way promote a business with social media is__________

Accepted Answer

Offering helpful content can engage users, build trust, and encourage sharing, which promotes the business effectively on social media.

Question 20

search page engine optimization refers to_________

Accepted Answer

Search page engine optimization (SEO) refers to the practice of programming keywords into a website to improve its visibility and ranking on search engine results pages.

Quiz 4: Business-To-Business Marketing and Branding Strategies