Question 1

Whichofthe following are advantages normallyassociated withB2Be?commerce?

Accepted Answer

B2B e-commerce typically leads to shorter cycle times, reduction in costs, and the ability to reach wider audiences, making all of the options correct.

Question 2

Ifthe threat ofsubstitute products orservices islow it is a(n):

Accepted Answer

When the threat of substitute products or services is low, it means that there are few alternatives available to the products or services offered by the supplier. This situation strengthens the supplier's position in the market, as customers have fewer alternative options to turn to. This is an advantage to the supplier because it can lead to higher demand for their products or services, potentially allowing for higher pricing power and increased profitability.

Question 3

The threat of new entrants is high when it is:

Accepted Answer

The threat of new entrants is high when it is easy for competitors to enter the market, as this increases competition and potentially reduces market share and profitability for existing companies.

Question 4

An industry is less attractive for suppliers when the rivalry among existing competitors is:

Accepted Answer

High rivalry among existing competitors in an industry can lead to price wars, reduced profit margins, and increased marketing costs, making the industry less attractive for suppliers.

Question 5

Unique value auction is mainly applies to?

Accepted Answer

The answer of Unique value auction is mainly applies to?
...

Question 6

Paisapay is facilitated in

Accepted Answer

PaisaPay is a secure payment service that was specifically designed for eBay India (eBay.co.in), allowing users to make safe online transactions.

Question 7

Which ofthe following is a usefulsecurity mechanism when considering business strategy and IT?

Accepted Answer

All the options listed, encryption, decryption, and firewalls, are useful security mechanisms in the context of business strategy and IT. Encryption and decryption protect data confidentiality and integrity, while firewalls help protect networks from unauthorized access.

Question 8

Which of the following is not related to security mechanism

Accepted Answer

e?cash is a digital money system and not a direct security mechanism like encryption or decryption, which are methods used to secure data.

Question 9

A product orservice that customers have come to expect from an industry, which must be offered by newentrantsiftheywishto compete and survive, is knownas a(n)?

Accepted Answer

Entry barriers are factors that make it difficult for new entrants to enter a market. Offering a product or service that customers expect from an industry is considered an entry barrier because new entrants must offer this to compete and survive.

Question 10

Which of the following statements accurately reflect the impact of technology?

Accepted Answer

All of the statements accurately reflect the impact of technology. Technology has increased buyer power by providing more information and options, lessened entry barriers by reducing costs and increasing accessibility, and increased the threat of substitutes by enabling new innovations and alternatives.

Question 11

A business cannot be all thingsto all people. Instead, a business must:

Accepted Answer

A business must identify its target customers and understand the value of its products or services as perceived by those customers to effectively meet their needs and preferences.

Question 12

How the transactions occur in e?commerce?

Accepted Answer

Transactions in e-commerce can occur through various electronic media, not just computers or mobile phones exclusively.

Question 13

Which type of products is lesser purchased using ecommerce?

Accepted Answer

Automobiles are typically lesser purchased using ecommerce compared to books and software, which are more commonly bought online due to their digital nature or ease of shipping.

Question 14

A business competing in a commodity like environment must focus on which ofthe following?

Accepted Answer

In a commodity-like environment, where products are largely undifferentiated, businesses must focus on all aspects that can give them a competitive edge, including price, ease/speed of delivery, and ease of ordering, to attract and retain customers.

Question 15

Which of the following refers to creating products tailored to individual customers?

Accepted Answer

Customization refers to the process of creating products or services according to the specific needs or preferences of individual customers.

Question 16

Materials used in the normal operation of a business but not related to primary business operations are called what?

Accepted Answer

Indirect materials are used in the normal operation of a business but are not directly related to the primary business operations. They support the production process but are not part of the final product.

Question 17

Amazon.comis well?known for which e?commerce marketing technique?

Accepted Answer

Amazon is renowned for its affiliate programs, which allow website owners and bloggers to earn commissions by promoting Amazon products on their sites.

Question 18

Which form of e?marketplace brings together buyers and sellers from multiple industries, often for MROmaterials?

Accepted Answer

Horizontal e-marketplaces connect buyers and sellers across multiple industries, typically for the procurement of MRO (Maintenance, Repair, and Operations) materials, which are goods and services used in the daily operations of a business.

Question 19

Which form of e?marketplace brings together buyers ands ellers from the same industry?

Accepted Answer

Vertical e-marketplaces are designed to serve the specific needs of a particular industry or sector, bringing together buyers and sellers who operate within that same industry.

Question 20

Which type of add appears on a web page?

Accepted Answer

The answer of Which type of add appears on a...

Quiz 2: E-Commerce and Marketing