Deck 2: E-Commerce and Marketing

Question 1

Whichofthe following are advantages normallyassociated withB2Be?commerce?

A)Shorter cycle times
B)Reduction in costs
C)Reaches wider audiences
D)all of the above

Answer 1

all of the above

Question 2

Ifthe threat ofsubstitute products orservices islow it is a(n):

A)Disadvantage to the supplier
B)Advantage to the buyer
C)Advantage to the supplier
D)None of the above

Answer 2

Advantage to the supplier

Question 3

The threat of new entrants is high when it is:

A)Hard for customers to enter the market
B)Hard for competitorsto enterthe market
C)Easy for competitorsto enterthe market
D)Easy for customersto enterthe market

Answer 3

Easy for competitorsto enterthe market

Question 4

An industry is less attractive for suppliers when the rivalry among existing competitors is:

A)High
B)Low
C)More
D)Less

Question 5

Unique value auction is mainly applies to?

A)New products
B)Second hand products
C)Engineering products
D)None of the above

Question 6

Paisapay is facilitated in

A)eBay.co.in
B)amazon.com
C)flipkart.com
D)none of the above

Question 7

Which ofthe following is a usefulsecurity mechanism when considering business strategy and IT?

A)encryption
B)decryption
C)firewall
D)all the above

Question 8

Which of the following is not related to security mechanism

A)encryption
B)decryption
C)e?cash
D)all the above

Question 9

A product orservice that customers have come to expect from an industry, which must be offered by newentrantsiftheywishto compete and survive, is knownas a(n)?

A)Switching costs
B)Loyalty programs
C)Entry barriers
D)Affiliate programs

Question 10

Which of the following statements accurately reflect the impact of technology?

A)Technology has caused buyer power to increase
B)Technology haslessened the entry barriers for many industries
C)Technology hasincreased the threat ofsubstitute products and services
D)all of the above

Question 11

A business cannot be all thingsto all people. Instead, a business must:

A)Identify target customers
B)Identify the value of products/services as perceived by customers
C)all of the above
D)None of the above

Question 12

How the transactions occur in e?commerce?

A)Using e?medias
B)Using computers only
C)Using mobile phones only
D)None of the above

Question 13

Which type of products is lesser purchased using ecommerce?

A)automobiles
B)books
C)softwares
D)none

Question 14

A business competing in a commodity like environment must focus on which ofthe following?

A)Price
B)Ease /speed of delivery
C)Ease ofordering
D)all of the above

Question 15

Which of the following refers to creating products tailored to individual customers?

A)customization
B)aggregation
C)Direct materials
D)Reverse auction

Question 16

Materials used in the normal operation of a business but not related to primary business operations are called what?

A)Supplies
B)Direct materials
C)Indirect materials
D)Daily stuff

Question 17

Amazon.comis well?known for which e?commerce marketing technique?

A)Banner ads
B)Pop?up ads
C)Affiliate programs
D)Viral marketing

Question 18

Which form of e?marketplace brings together buyers and sellers from multiple industries, often for MROmaterials?

A)horizontal
B)Vertical
C)Integrated
D)Inclined

Question 19

Which form of e?marketplace brings together buyers ands ellers from the same industry?

A)horizontal
B)Vertical
C)Integrated
D)Inclined

Question 20

Which type of add appears on a web page?

A)pop?under ad
B)Pop?up ad
C)Banner ad
D)Discount ad

Question 21

What type of ad appears on top of a web page?

A)pop?under ad
B)pop?up ad
C)banner ad
D)discount ad

Question 22

What type of ad appears under a web page?

A)pop?under ad
B)pop?up ad
C)banner ad
D)discount ad

Question 23

Which, if any, ofthe following types of ads are people most willing to tolerate?

A)pop?under ad
B)pop?up ad
C)banner ad
D)none of the above

Question 24

the customer review of a product on an E-Commerce website.

A)Awareness about the brand
B)Awareness about the product
C)Experience the product
D)Both a&c