Deck 1: Digital Marketing and Social Media

Question 1

Which social network is considered the most popular for business to business marketing?

A)Facebook
B)Orkut
C)Ryze
D)LinkedIn

Answer 1

LinkedIn

Question 2

What is unique about digital media marketing?

A)Can combine all form of communication
B)Generates contacts quickly
C)Interactive communication
D)All of the above

Answer 2

All of the above

Question 3

Which of the following is the method through which advertisers attempt to drive traffic to

A)MPC
B)Banner
C)CDC
D)SEO

Answer 3

SEO

Question 4

Which of the following is not a standard in online advertising?

A)Referral Links
B)Dynamic Banner
C)Signal
D)Banner

Question 5

Where is the digital marketing commonly takes place ?

A)Social Media
B)Traditional Media
C)Print Media
D)None

Question 6

Measuring and tracking the performance of marketing efforts on web is called

A)Web Racus
B)Web Station
C)Web Browsing
D)Web Analytics

Question 7

What is the process to generate more traffic on web

A)SEM
B)SEP
C)SEQ
D)SEU

Question 8

Social Media campaign includes the following softwares or applications?

A)Bing
B)yahoo
C)Facebook
D)webportal

Question 9

Who is the CEO of Twitter ?

A)Mc Luhan
B)Richard Flair
C)Jack Dorsey
D)Ellen Jose

Question 10

Web Audience Measurement (WAM) is an audience measurement and website analytics tool

A)internet usage
B)TRP
C)show division
D)flag

Question 11

Google Analytics can be understood as a

A)Moderate Service
B)Free Service
C)Paid Service
D)None of these

Question 12

When was the Facebook found ?

A)2002
B)2003
C)2001
D)2004

Question 13

Which one of these is not a social media site ?

A)Twitter
B)Instagram
C)Google
D)Skype

Question 14

Which one of these is not a photo sharing social media platform ?

A)Instagram
B)Snapchat
C)Pinterest
D)Youtube

Question 15

  can tell you that How many people visit the website ?

A)Google Analytics
B)Zoom
C)RAM
D)String

Question 16

E- mail marketing is also a form of

A)Measure Marketing
B)Digital Marketing
C)Offlne
D)Degree

Question 17

It is important to determine audience demographics and develop targeted ads when

A)Digital Media
B)Traditional Media
C)Communication
D)None

Question 18

  was launched in year 2003

A)LinkedIn
B)Instagram
C)Twitter
D)Whatsapp

Question 19

Second stage of development in internet

A)Web 3.0
B)Web2.0
C)Web 1.0
D)None

Question 20

Digital marketing process is a comprehensive way to

A)to establish offline
B)manufacture business
C)promote the business online
D)to get visible only

Question 21

Visibility is reaching out to your

A)company
B)otential customers
C)agency
D)data

Question 22

Which platform has full rights to edit and delete the

A)Juggle Platform
B)Regonal Platform
C)PaidPlatform
D)Owned Platform

Question 23

Earned visiblity in digital media marketing include

A)WOM(Word of Mouth)
B)Paid Ads
C)Paid Search
D)Paid Content

Question 24

Blogs comes under

A)Traditional Platform
B)Paid Platform
C)Owned Platform
D)Earned Platform

Question 25

Which increases the chances of turning the visitors into leads and final conversions

A)Non Qualiy traffiic
B)Quality Traffic
C)Assumed Traffic
D)Static Traffic

Question 26

Use of social media in digital marketing is

A)social conversion
B)social media optimization
C)social platform
D)socal sites

Question 27

  is a paid advertisement on digtal media

A)Pay per click
B)Router
C)WOM
D)None

Question 28

Which rule applies in engaging the traffic

A)The Rule of 30 seconds
B)The Rule of Visibility
C)The rule of Goal
D)The Rule of 59 seconds