Question 1

Which social network is considered the most popular for business to business marketing?

Accepted Answer

LinkedIn is specifically designed for professional networking and business purposes, making it the most popular platform for business-to-business (B2B) marketing.

Question 2

What is unique about digital media marketing?

Accepted Answer

Digital media marketing is unique because it can combine all forms of communication, generates contacts quickly, and allows for interactive communication, making all of the provided options correct.

Question 3

Which of the following is the method through which advertisers attempt to drive traffic to

Accepted Answer

SEO (Search Engine Optimization) is the method through which advertisers attempt to drive traffic to websites by increasing the site's visibility in search engine results pages.

Question 4

Which of the following is not a standard in online advertising?

Accepted Answer

Signal is not a standard in online advertising. Referral Links, Dynamic Banners, and Banners are all common formats or methods used in online advertising to attract and direct traffic or to display promotional content dynamically or statically. Signal, in this context, does not refer to a recognized standard or format in the realm of online advertising.

Question 5

Where is the digital marketing commonly takes place ?

Accepted Answer

Digital marketing commonly takes place on social media platforms, as these are online channels where businesses can reach and engage with their target audience.

Question 6

Measuring and tracking the performance of marketing efforts on web is called

Accepted Answer

Web Analytics is the correct term for measuring and tracking the performance of marketing efforts on the web. It involves the analysis of data to understand and optimize web usage.

Question 7

What is the process to generate more traffic on web

Accepted Answer

SEM (Search Engine Marketing) is the correct process aimed at generating more traffic to a website by increasing the site's visibility in search engine results pages (SERPs) through optimization and advertising.

Question 8

Social Media campaign includes the following softwares or applications?

Accepted Answer

Facebook is a social media platform, while Bing and Yahoo are search engines, and a web portal is a general term for a website that provides a variety of services.

Question 9

Who is the CEO of Twitter ?

Accepted Answer

Jack Dorsey is the co-founder and was the CEO of Twitter at various points in time. However, it's important to note that executive positions can change, and as of my last update, Elon Musk has taken over as the CEO of Twitter after acquiring the company in 2022.

Question 10

Web Audience Measurement (WAM) is an audience measurement and website analytics tool

Accepted Answer

Web Audience Measurement (WAM) is specifically designed to analyze internet usage, providing insights into the audience's behavior and preferences online.

Question 11

Google Analytics can be understood as a

Accepted Answer

Google Analytics is primarily known as a free service offered by Google that tracks and reports website traffic, though there is a paid version known as Google Analytics 360 for enterprise users.

Question 12

When was the Facebook found ?

Accepted Answer

Facebook was founded on February 4, 2004, by Mark Zuckerberg along with fellow Harvard College students and roommates.

Question 13

Which one of these is not a social media site ?

Accepted Answer

Google is primarily a search engine and a technology company, not a social media site. Twitter, Instagram, and Skype offer platforms for social interaction, making them social media sites.

Question 14

Which one of these is not a photo sharing social media platform ?

Accepted Answer

YouTube is primarily a video-sharing platform, not specifically designed for photo sharing. Instagram, Snapchat, and Pinterest are all platforms that allow for the sharing of photos among other functionalities.

Question 15

can tell you that How many people visit the website ?

Accepted Answer

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, making it the correct tool for understanding how many people visit a website.

Question 16

E- mail marketing is also a form of

Accepted Answer

E-mail marketing is a form of Digital Marketing that uses email to promote products or services, communicate with customers, and achieve other marketing goals.

Question 17

It is important to determine audience demographics and develop targeted ads when

Accepted Answer

Digital media allows for precise targeting of specific audience demographics, making it crucial to develop targeted ads for effective marketing.

Question 18

was launched in year 2003

Accepted Answer

LinkedIn was launched in 2003, making it the correct choice. Instagram was launched in 2010, Twitter in 2006, and WhatsApp in 2009.

Question 19

Second stage of development in internet

Accepted Answer

Web 2.0 represents the second stage of development in the internet, characterized by the move from static webpages to dynamic or user-generated content and the growth of social media.

Question 20

Digital marketing process is a comprehensive way to

Accepted Answer

Digital marketing is primarily focused on promoting the business online through various strategies and platforms, including social media, email, search engines, and websites.

Quiz 1: Digital Marketing and Social Media