Question 1

Visibility is reaching out to your

Accepted Answer

Visibility, in a marketing context, refers to how visible your brand or products are to potential customers. This involves strategies and efforts to make your brand more known and visible to those who might be interested in what you offer.

Question 2

Which platform has full rights to edit and delete the

Accepted Answer

Owned platforms are those over which an individual or organization has full control, including the rights to edit and delete content. Examples include a company's website, blog, or email newsletter.

Question 3

Earned visiblity in digital media marketing include

Accepted Answer

Earned visibility in digital media marketing refers to exposure a brand gains through word-of-mouth, customer recommendations, or organic mentions on social media, rather than through paid advertising. Choices B, C, and D are forms of paid visibility.

Question 4

Blogs comes under

Accepted Answer

Blogs are considered an owned platform because they are controlled by the individual or organization that creates and publishes the content. Unlike paid platforms (where content is promoted through paid advertising) or earned platforms (where content gains attention through shares, mentions, or other forms of endorsement by third parties), an owned platform like a blog is fully under the control of its owner, allowing for direct communication with the audience. Traditional platforms typically refer to traditional media outlets such as TV, radio, and print, which are not directly controlled by content creators in the same way as blogs.

Question 5

Which increases the chances of turning the visitors into leads and final conversions

Accepted Answer

Quality Traffic increases the chances of turning visitors into leads and final conversions because it consists of visitors who are genuinely interested in the products or services offered, making them more likely to engage and convert.

Question 6

Use of social media in digital marketing is

Accepted Answer

Social media optimization is the correct term related to the use of social media in digital marketing. It involves strategies to increase awareness of a product, brand, or event by using a number of social media outlets and communities to generate viral publicity.

Question 7

is a paid advertisement on digtal media

Accepted Answer

Pay per click (PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It's essentially a way of buying visits to your site, rather than attempting to “earn” those visits organically. This makes it a paid advertisement on digital media.

Question 8

Which rule applies in engaging the traffic

Accepted Answer

The answer of Which rule applies in engaging the traffic
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Quiz 1: Digital Marketing and Social Media