Deck 1: Digital Marketing

Question 1

Digital marketing is often referred to as___________.

A)online marketing
B)internet marketing
C) web marketing
D)all of the above

Answer 1

all of the above

Question 2

Which of the following is a type of digital marketing activity?

A)email marketing
B)social web marketing
C)viral marketing
D)all of the above

Answer 2

all of the above

Question 3

Site designing for mobile is very similar to the web

A)true
B)false
C)may be
D)may not

Answer 3

false

Question 4

Websites can attract visitors to website through organic search but also can also get visitors from other sources

A)true
B)false
C)may be
D)may not

Question 5

What does SERP Stands for?

A)search engine result page
B)software engineering research and practise
C)search engine result position
D)search engine ranking protocols

Question 6

Area of operations for SEO Professionals

A)on-site optimization
B)content marketing
C)link building outreach
D)all of the above

Question 7

Keyward optimization is the act of researching, analyzing selecting the best keywords to drive qualified traffic to your website

A)true
B)false
C)may be
D)may not

Question 8

For SEO Site content should have?

A)meta descriptions
B)title tags
C)both a and b
D)none of the above

Question 9

Pages that are linked from other search engine is known as

A)crawled pages
B)indexed pages
C)unindex pages
D)root pages

Question 10

Social networds are organized primarily around-------

A)brands
B)people
C)discussions
D)interests

Question 11

Which social network is consider the most popular for Social media marketing

A)twitter
B)facebook
C)linkedin
D)watsup

Question 12

Link building is defined as building external links with your website

A)true
B)false
C)may be
D)may not

Question 13

What is the name of Facebook's ranking algorithm

A)like rank
B)face rank
C)page rank
D)edge rank

Question 14

In content marketing the content should be?

A)valuable
B)relevant
C)consistent
D)all of the above

Question 15

What is the fullform of PPC

A)per pay click
B)pay per click
C)prize per click
D)both a and b

Question 16

What is the fullform of CRO?

A)cost rate optimization
B)conversion rate optimization
C)click rate optimization
D)none of the above

Question 17

The word "blog" is the shorter version of---------------

A)webblog
B)weblog
C)welog
D)vlog

Question 18

Which of the following is the form of Mobile Marketing

A)text
B)voice call
C)graphic
D)all of the above

Question 19

Content marketing aims………

A)drive profitable customer action
B)distract defined audience
C)lose defined audience
D)none of the above

Question 20

How many maximum character are allowed in sms marketing?

A)150 character
B)160 character
C)170 character
D)180 character

Question 21

What are the below factors behind successful PPC Advertising?

A)keyword relevance
B)landing page quality
C)quality score
D)all of the above