Question 1

Digital marketing is often referred to as___________.

Accepted Answer

Digital marketing encompasses all marketing efforts that use an electronic device or the internet, which includes online marketing, internet marketing, and web marketing.

Question 2

Which of the following is a type of digital marketing activity?

Accepted Answer

All of the options listed (email marketing, social web marketing, and viral marketing) are types of digital marketing activities. Digital marketing encompasses a wide range of online marketing efforts used to promote products or services.

Question 3

Site designing for mobile is very similar to the web

Accepted Answer

Mobile site design must consider factors like smaller screen sizes, touch interfaces, and different user behaviors, making it distinct from traditional web design.

Question 4

Websites can attract visitors to website through organic search but also can also get visitors from other sources

Accepted Answer

Websites can indeed attract visitors through organic search results, which are listings on search engine results pages that appear because of their relevance to the search terms, as well as from various other sources such as social media, direct traffic, referral traffic from other websites, paid search, and email marketing.

Question 5

What does SERP Stands for?

Accepted Answer

SERP stands for Search Engine Result Page, which is the page displayed by a search engine in response to a query by a searcher.

Question 6

Area of operations for SEO Professionals

Accepted Answer

SEO professionals work in all these areas: on-site optimization to improve the website's visibility in search engines, content marketing to attract and engage visitors, and link building outreach to improve site authority.

Question 7

Keyward optimization is the act of researching, analyzing selecting the best keywords to drive qualified traffic to your website

Accepted Answer

Keyword optimization indeed involves researching, analyzing, and selecting the best keywords to target in order to attract qualified traffic to a website. This process is fundamental to SEO and digital marketing strategies.

Question 8

For SEO Site content should have?

Accepted Answer

Meta descriptions and title tags are essential elements of SEO site content, helping to improve visibility and click-through rates from search engine results pages.

Question 9

Pages that are linked from other search engine is known as

Accepted Answer

The answer of Pages that are linked from other search...

Question 10

Social networds are organized primarily around-------

Accepted Answer

The answer of Social networds are organized primarily around-------
...

Question 11

Which social network is consider the most popular for Social media marketing

Accepted Answer

Facebook is considered the most popular platform for social media marketing due to its vast user base and advanced targeting options for advertisements.

Question 12

Link building is defined as building external links with your website

Accepted Answer

Link building is indeed defined as the process of acquiring hyperlinks from other websites to your own, effectively building external links to your site.

Question 13

What is the name of Facebook's ranking algorithm

Accepted Answer

Facebook's ranking algorithm is known as EdgeRank. It determines what content appears in a user's News Feed based on factors like affinity, weight, and time decay.

Question 14

In content marketing the content should be?

Accepted Answer

In content marketing, the content should be valuable to provide the audience with useful information, relevant to ensure it meets the interests and needs of the target audience, and consistent to maintain a steady stream of content that keeps the audience engaged over time.

Question 15

What is the fullform of PPC

Accepted Answer

The full form of PPC is "Pay Per Click," which is a model of internet marketing where advertisers pay a fee each time one of their ads is clicked.

Question 16

What is the fullform of CRO?

Accepted Answer

Conversion Rate Optimization (CRO) is the correct full form. It refers to strategies aimed at increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.

Question 17

The word "blog" is the shorter version of---------------

Accepted Answer

The word "blog" is a shortened version of "weblog," which refers to a website consisting of entries (posts) typically displayed in reverse chronological order.

Question 18

Which of the following is the form of Mobile Marketing

Accepted Answer

The answer of Which of the following is the form...

Question 19

Content marketing aims………

Accepted Answer

Content marketing is focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — ultimately, to drive profitable customer action.

Question 20

How many maximum character are allowed in sms marketing?

Accepted Answer

The maximum number of characters allowed in a standard SMS message is 160. This limit is based on the original design of SMS technology, which uses the GSM (Global System for Mobile Communications) standard.

Quiz 1: Digital Marketing