Question 1

According to the text. in the Arab world, four out of the top ten brands are in which sector?&#10;A) jewellery sector&#10;B) food/grocery sector&#10;C) advertising agency sector&#10;D) internet sector&#10;E) telecommunications sector

Accepted Answer

In the Arab world, the telecommunications sector is significant, with four out of the top ten brands belonging to this sector, indicating its importance and influence in the region.

Question 2

Children's charity 57357 is one of Egypt's biggest radio advertisers. However, to increase ________
Outside Egypt, the charity advertises using satellite television.

A) brand comparability
B) brand saturation
C) broadcast saturation
D) broadcast range
E) brand awareness

brand awareness

Accepted Answer

To increase its visibility and recognition outside Egypt, the charity uses satellite television, which aligns with the goal of increasing "brand awareness."

Question 3

Marketers use ________ advertising describes ads that appear outside of the home and where consumers work and play.&#10;A) customer-specific&#10;B) nontraditional&#10;C) space&#10;D) place&#10;E) market-specific

Accepted Answer

Place advertising refers to ads that are placed in locations outside of the home, targeting consumers in the environments where they work, play, and spend their time. This contrasts with traditional media advertising that might target consumers in their homes.

Question 4

According to a 2011 survey, which is the most used form of advertising in the Arab world?&#10;A) cinema&#10;B) internet advertising&#10;C) Outdoor advertising&#10;D) television advertising&#10;E) printed advertising

Accepted Answer

Television advertising was the most used form of advertising in the Arab world according to the 2011 survey, as it had the widest reach and impact across the region.

Question 5

Some stores in the Arab world, such as Panda and BinDawood, run ________ on close circuit television networks in their stores, informing customers about particular products.&#10;A) live sampling&#10;B) live demonstrations&#10;C) advertorials&#10;D) infomercials&#10;E) point-of-purchases

Accepted Answer

Infomercials are a form of advertisement that provides detailed information about a product, often used in stores to inform customers about particular products through close circuit television networks.

Question 6

If f a full-page ad in Nisf el-Dunia costs US$10,000 and Nisf el-Dunia 's estimated readership is 225,000 people, the cost of exposing the ad to 1,000 persons is approximately ________.&#10;A) $84&#10;B) $67&#10;C) $44&#10;D) $41&#10;E) $77

Accepted Answer

The answer of If f a full-page ad in Nisf...

Question 7

Arab world website Makhsoom.com offers online ________ to customers for money off notable brands in the region, especially those aimed at women.&#10;A) information&#10;B) samples&#10;C) downloads&#10;D) promotional tools&#10;E) coupons

Accepted Answer

Makhsoom.com offers online coupons to customers, which allows them to get discounts on notable brands in the region, with a focus on products aimed at women.

Question 8

Ferrari World in Abu Dhabi is an example of a company using ________ in order to market its products and attract brand awareness.&#10;A) interactivity&#10;B) organizations&#10;C) events and experiences&#10;D) all of the above&#10;E) none of the above

Accepted Answer

Ferrari World in Abu Dhabi utilizes events and experiences as a marketing strategy to promote its brand and attract attention. By offering unique and memorable experiences, it effectively enhances brand awareness and product interest.

Question 9

By choosing the right ____________, the American University in Abu Dhabi's use of Bill Clinton as a keynote speaker, increased the international awareness of the university hugely.&#10;A) message and vehicle&#10;B) public service activity&#10;C) objectives&#10;D) sponsorship&#10;E) none of the above

Accepted Answer

The correct choice is "message and vehicle" because it implies that by selecting the appropriate content (message) and means of delivery (vehicle), the university was able to significantly boost its international profile through the engagement of a high-profile speaker like Bill Clinton.

Deck 11: Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations