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Marketing Management

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Quiz 1 (14 Questions + Flashcards)

Defining Marketing for the 21st Century

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Quiz 2 (9 Questions + Flashcards)

Developing Marketing Strategies and Plans

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Quiz 3 (22 Questions + Flashcards)

Gathering Information and Scaring He Environment

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Quiz 4 (7 Questions + Flashcards)

Creating Customer Value, Satisfaction, Loyalty, Conducting Marketing Research and Forecasting Demand

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Quiz 5 (13 Questions + Flashcards)

Analyzing Business Markets and Analyzing Consumer Markets

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Quiz 6 (14 Questions + Flashcards)

Creating Brand Equity and Identifying Market Segments and Targets

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Quiz 7 (14 Questions + Flashcards)

Dealing With Competition and Crafting the Brand Positioning

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Quiz 8 (9 Questions + Flashcards)

Setting Product Strategy, Designing and Managing Services

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Quiz 9 (11 Questions + Flashcards)

Developing Pricing Strategies, Programs, Designing Snd Managing Integrated Marketing

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Quiz 10 (13 Questions + Flashcards)

Designing, Managing Integrated Marketing Communications, Managing Retailing, Wholesaling, and Logistics

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Quiz 11 (9 Questions + Flashcards)

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

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Quiz 12 (13 Questions + Flashcards)

Managing Personal Communications Direct and Interactive Marketing, Word of Mouth, and Personal Selling

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Quiz 13 (6 Questions + Flashcards)

Introducing New Market Offerings

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Quiz 14 (14 Questions + Flashcards)

Managing a Holistic Marketing Organization and Tapping Into Global Markets

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