Deck 1: Strategic Market Management Global Perspectives

Question 1

The Long Tail refers to the long sales flow obtained from a loyal customer.

Answer 1

False

Question 2

There are three types of scenario analysis.

Answer 2

False

Question 3

A new generation of products such as the Airbus A-380 would be considered a transformation innovation.

Answer 3

False

Question 4

ROA is return on sales times asset turnover.

Question 5

In the survey of 248 business managers, the most frequently mentioned SCA was financial resources.

Question 6

Most quality dimensions, such as performance, durability, reliability, and serviceability, are easy for buyers to evaluate.

Question 7

The four ways to grow a business are to go global, to energize the business, and to __________ and ____________.

Question 8

A branded differentiator should add differentiation, communication benefits and _____________ to the master brand.

Question 9

BMW's acquisition of Rover to access the 4X4 market with its superior technology via the Land Rover brand was a good example of real synergies arising between car companies

Question 10

Johnnie Walker's advertising campaign for its whiskey products across Europe demonstrates the benefits of standardization.

Question 11

What is the objective of external analysis? How would you distinguish between an effective and an ineffective external analysis? What would you say would be the most useful way to conduct an external analysis? Why?

Question 12

Describe and give examples of a well-developed business strategy including the four characteristics.

Question 13

Discuss the advantages of a customizing rather than a standardizing marketing program in the context of a global strategy. When would customizing make sense?

Question 14

Consider the implementation problems of merging Sears and Walt Disney. What synergy would you expect? How could you make sure that it materialized?

Question 15

Describe scenario analysis using one of the cases discussed in the course as a vehicle to illustrate. What implementation problems would you expect if scenario analysis were to be adopted at Apple Computer?

Question 16

American business have been accused of being short-sighted, looking at short-term financial performance instead of taking a longer-term view. What can a manager do to make sure that he or she is managing for the long term? How would you go about advising a department store to generate indicators of long-term success? Be specific.

Question 17

What are assumptions underlying the growth-share matrix? When are these assumptions likely to hold? What is the historical contribution of the growth-share matrix?

Question 18

Discuss the considerations involved in making the decision to expand or broaden the product line.

Question 19

Describe the distinctions between strategic commitment, strategic opportunism, and strategic adaptability.

Question 20

Describe and illustrate the following terms:
-Scenario analysis
-Strategic uncertainties
-Synergy
-Strategic opportunism
-Strategic drift
-Key success factors
-Experience curve
-Silo barriers

Question 21

You have been given the task to evaluate a market opportunity for a firm. Give specific examples of the dimensions you would use to determine the attractiveness of a given market.

Question 22

Discuss Competitor Analysis. In your discussion include the following: the objectives of competitor analysis and the elements of competitor analysis. You should use information from the course including articles, cases, and textbook material to support your answer.

Question 23

Discuss Environmental Analysis. In your discussion include the following: the objectives of environmental analysis; the dimensions of environmental analysis; and how to deal with strategic uncertainty. Use information from the course including articles, cases, and textbook material to support your answer.

Question 24

What at the payoffs to creating a new business? What are the risks?

Question 25

Discuss Internal Analysis. In your discussion include the following: the objectives of internal analysis; the benefits of conducting an internal analysis; and the elements of internal analysis. Use information from the course including articles, cases, and textbook material to support your answer.

Question 26

Discuss the concept of customer value proposition and give examples.

Question 27

How could you energize a business? Illustrate your answer.

Question 28

What role does innovation have in strategy making? Give examples of firms who have a history of doing well with innovation and discuss the impact that has had on them.

Question 29

What is the innovator's advantage? How can a firm enhance the chances that the innovator advantage will materialize?