Question 1

The Long Tail refers to the long sales flow obtained from a loyal customer.

Accepted Answer

The Long Tail refers to a business strategy that focuses on selling a large number of unique items with relatively small quantities sold of each, typically made possible by the internet and digital marketplaces.

Question 2

There are three types of scenario analysis.

Accepted Answer

There are generally two main types of scenario analysis: qualitative and quantitative. However, some sources may categorize them differently, but three types are not a standard classification.

Question 3

A new generation of products such as the Airbus A-380 would be considered a transformation innovation.

Accepted Answer

False

Question 4

ROA is return on sales times asset turnover.

Accepted Answer

ROA is calculated by multiplying return on sales (ROS) by asset turnover.

Question 5

In the survey of 248 business managers, the most frequently mentioned SCA was financial resources.

Accepted Answer

The most frequently mentioned source of sustainable competitive advantage (SCA) in surveys of business managers is typically not financial resources, but rather factors like innovation, brand reputation, or customer service.

Question 6

Most quality dimensions, such as performance, durability, reliability, and serviceability, are easy for buyers to evaluate.

Accepted Answer

Most quality dimensions like performance, durability, reliability, and serviceability are often complex and require technical knowledge or experience to evaluate accurately, making them difficult for many buyers to assess.

Question 7

The four ways to grow a business are to go global, to energize the business, and to __________ and ____________.

Accepted Answer

The answer of The four ways to grow a business...

Question 8

A branded differentiator should add differentiation, communication benefits and _____________ to the master brand.

Accepted Answer

The answer of A branded differentiator should add differentiation, communication...

Question 9

BMW's acquisition of Rover to access the 4X4 market with its superior technology via the Land Rover brand was a good example of real synergies arising between car companies

Accepted Answer

The answer of BMW's acquisition of Rover to access the...

Question 10

Johnnie Walker's advertising campaign for its whiskey products across Europe demonstrates the benefits of standardization.

Accepted Answer

The answer of Johnnie Walker's advertising campaign for its whiskey...

Question 11

What is the objective of external analysis? How would you distinguish between an effective and an ineffective external analysis? What would you say would be the most useful way to conduct an external analysis? Why?

Accepted Answer

The answer of What is the objective of external analysis?...

Question 12

Describe and give examples of a well-developed business strategy including the four characteristics.

Accepted Answer

The answer of Describe and give examples of a well-developed...

Question 13

Discuss the advantages of a customizing rather than a standardizing marketing program in the context of a global strategy. When would customizing make sense?

Accepted Answer

The answer of Discuss the advantages of a customizing rather...

Question 14

Consider the implementation problems of merging Sears and Walt Disney. What synergy would you expect? How could you make sure that it materialized?

Accepted Answer

The answer of Consider the implementation problems of merging Sears...

Question 15

Describe scenario analysis using one of the cases discussed in the course as a vehicle to illustrate. What implementation problems would you expect if scenario analysis were to be adopted at Apple Computer?

Accepted Answer

The answer of Describe scenario analysis using one of the...

Question 16

American business have been accused of being short-sighted, looking at short-term financial performance instead of taking a longer-term view. What can a manager do to make sure that he or she is managing for the long term? How would you go about advising a department store to generate indicators of long-term success? Be specific.

Accepted Answer

The answer of American business have been accused of being...

Question 17

What are assumptions underlying the growth-share matrix? When are these assumptions likely to hold? What is the historical contribution of the growth-share matrix?

Accepted Answer

The answer of What are assumptions underlying the growth-share matrix?...

Question 18

Discuss the considerations involved in making the decision to expand or broaden the product line.

Accepted Answer

The answer of Discuss the considerations involved in making the...

Question 19

Describe the distinctions between strategic commitment, strategic opportunism, and strategic adaptability.

Accepted Answer

The answer of Describe the distinctions between strategic commitment, strategic...

Question 20

Describe and illustrate the following terms:
-Scenario analysis
-Strategic uncertainties
-Synergy
-Strategic opportunism 
-Strategic drift 
-Key success factors 
-Experience curve 
-Silo barriers

Accepted Answer

The answer of Describe and illustrate the following terms:
-Scenario analysis
-Strategic...

Quiz 1: Strategic Market Management Global Perspectives