Question 1

You have been given the task to evaluate a market opportunity for a firm. Give specific examples of the dimensions you would use to determine the attractiveness of a given market.

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Question 2

Discuss Competitor Analysis. In your discussion include the following: the objectives of competitor analysis and the elements of competitor analysis. You should use information from the course including articles, cases, and textbook material to support your answer.

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Question 3

Discuss Environmental Analysis. In your discussion include the following: the objectives of environmental analysis; the dimensions of environmental analysis; and how to deal with strategic uncertainty. Use information from the course including articles, cases, and textbook material to support your answer.

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Question 4

What at the payoffs to creating a new business? What are the risks?

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Question 5

Discuss Internal Analysis. In your discussion include the following: the objectives of internal analysis; the benefits of conducting an internal analysis; and the elements of internal analysis. Use information from the course including articles, cases, and textbook material to support your answer.

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Question 6

Discuss the concept of customer value proposition and give examples.

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Question 7

How could you energize a business? Illustrate your answer.

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Question 8

What role does innovation have in strategy making? Give examples of firms who have a history of doing well with innovation and discuss the impact that has had on them.

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Question 9

What is the innovator's advantage? How can a firm enhance the chances that the innovator advantage will materialize?

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Quiz 1: Strategic Market Management Global Perspectives