Deck 3: The Marketplace and Customers: Analysing the Environment

Question 1

LandPort Transportation and Omega Warehousing move and store the products your company sells.The two businesses are examples of ________.

A)resellers
B)marketing services agencies
C)marketing intermediaries
D)physical distribution firms
E)geographic segments

Answer 1

D

Question 2

Bea Officeware sells office equipment and stationery in commercial quantities to small- and medium-sized businesses that on-sell to other firms and consumers.What type of market does Bea serve?

A)business
B)reseller
C)government
D)consumer
E)marketing intermediary

Answer 2

B

Question 3

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

A)the marketing environment
B)strategic planning
C)target markets
D)the marketing mix
E)None of the above.

Answer 3

A

Question 4

Which type of market buys goods and services to produce public services or to transfer them to others who need them?

A)government
B)reseller
C)wholesale
D)consumer
E)retail

Question 5

An online website that carries news,features and editorial opinions about your area is best classified as which type of public?

A)financial
B)media
C)citizen-action
D)local
E)regional

Question 6

Since 2008,a number of tourist marketing authorities around Australia have reported an increase in the demand for short-stay holidays.Although the number of domestic tourists has remained remarkably constant,the trend is towards more frequent,shorter holidays with the consequence that overall expenditure per holiday has declined.Consumers seeking shorter holidays are most likely responding to ________ changes.

A)cultural
B)social
C)attitudinal
D)demographic
E)economic

Question 7

Which of the following is NOT a type of actor in a company's macroenvironment?

A)demographic
B)economic
C)technological
D)competitive
E)political

Question 8

Members of which type of market buy goods and services for further processing or for use in their production process?

A)business
B)reseller
C)wholesale
D)consumer
E)retail

Question 9

Workers,managers and members of the board of directors are all part of a company's ________.

A)general public
B)internal public
C)local public
D)intermediary public
E)market public

Question 10

A wholesale company called Distributors Unlimited buys goods and sells them at a profit to small retailers.What is this target market called?

A)business
B)reseller
C)wholesale
D)consumer
E)retail

Question 11

A firm that conducts marketing research and creates ads for other companies that help them target and promote their products to the right markets is called what?

A)A financial intermediary
B)A physical distribution firm
C)A marketing service agency
D)A reseller
E)A green marketer

Question 12

All of the groups within a company are called the ________.

A)corporate culture
B)diversity total
C)internal environment
D)corporate climate
E)organisation

Question 13

You have been directed to study the actors that are larger societal forces that affect your company - demographic,economic,natural,technological,political,and cultural.Which environment are you studying?

A)the macroenvironment
B)the microenvironment
C)the marketing environment
D)natural habitat
E)the global environment

Question 14

A company's marketing environment includes various ________ that are made up of groups that have an actual or potential interest in,or impact on,an organisation's ability to achieve its objectives.

A)teams
B)audiences
C)markets
D)publics
E)intermediaries

Question 15

Which of the following is NOT an example of a public that is part of a company's marketing environment?

A)financial
B)media
C)government
D)citizen-action
E)marketing department

Question 16

Which type of organisation helps companies to stock and move goods from their points of origin to their destination?

A)financial intermediary
B)physical distribution firm
C)marketing service firm
D)reseller
E)supplier

Question 17

Percy Original caters to a market of individuals and households that buy goods and services for personal consumption.What type of market does Percy Original serve?

A)Business
B)Reseller
C)Government
D)Consumer
E)Organisational

Question 18

Banks,credit companies,insurance companies and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.

A)financial intermediaries
B)physical distribution firms
C)marketing service agencies
D)resellers
E)wholesalers

Question 19

You have been directed to study the actors close to the company that affect its ability to serve its customers-departments within the company,suppliers,marketing intermediaries,customer markets,competitors,and publics.Which environment are you studying?

A)the macroenvironment
B)the microenvironment
C)the marketing environment
D)natural habitat
E)the global environment

Question 20

Consumer organisations and environmental groups are examples of ________ publics.

A)general
B)local
C)government
D)citizen-action
E)media

Question 21

________ are firms and individuals who provide the resources needed by the company and its competitors to produce goods and service.

Question 22

Individuals and households that buy goods and services for personal or household consumption are part of the ________ market.

Question 23

The macroenvironment consists of the factors close to the company that affect its ability to service its customers,such as suppliers,customer markets,competitors and publics.

Question 24

Marketers,more than any other group in the company,must be aware of the microenvironment and macroenvironment,tracking trends and seeking opportunities.

Question 25

Trudie works for a distribution channel firm that helps several electronics companies find customers or make sales to them.Trudie works for a reseller.

Question 26

When a marketing manager discusses factors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers,she is talking about the external marketing concept.

Question 27

Today's marketers should view their intermediaries as channels through which they sell their products rather than as full-fledged partners.

Question 28

The marketing environment is made up of a ________ environment and a ________ environment.

Question 29

Marketing ________ help an organisation to promote,sell and distribute its goods to final buyers.

Question 30

Systematic methods for collecting information about the marketing environment include ________ ________ and ________ ________.

Question 31

An organisation's ________ environment includes interrelated groups such as R & D,purchasing,manufacturing,accounting,marketing,finance and senior management.

Question 32

Consumer organisations such as environmental and minority groups that may question a company's marketing decisions are referred to as local publics.

Question 33

The microenvironment consists of larger societal forces that affect a company,such as demographic,economic,political and cultural forces.

Question 34

The ________ consists of larger societal forces that affect the whole microenvironment - demographic,economic,natural,technological,political and cultural forces.

Question 35

The main actors in an organisation's ________ include suppliers,competitors,marketing intermediaries,customers and publics.

Question 36

________ intermediaries include banks,credit organisations,insurance organisations and other businesses whose role includes helping to insure against the risks associated with the buying and selling of goods.

Question 37

A firm that markets wild and crazy games for teens to play at parties is targeting a business market.

Question 38

No single competitive marketing strategy is best for all companies.

Question 39

Marketing service agencies are the ________ agencies that help the organisation to target and promote its products to the right markets.

Question 40

The overall marketing ________ facing both new and old marketing organisations consists of the actors and forces outside marketing that affect marketing management's ability to develop and maintain successful transactions with its target customers.

Question 41

How have large retailers such as Coles and Woolworths changed the dynamics behind partnering with resellers?

Question 42

Your marketing department is currently researching the size,density,location,age and occupations of your target market.Which environment is being researched?

A)demographic
B)psychographic
C)economic
D)geographic
E)cultural

Question 43

The three largest generational segments in Australia and New Zealand are the baby boomers,Generation Xers and ________.

A)seniors
B)Millennials
C)teens
D)tweens
E)toddlers

Question 44

According to the text,there has been a 6 per cent increase in the number of working women since the 1990's (from 52% in the 1990s to 58% today).This trend is an example of a(n)________ change.

A)cultural
B)social
C)attitudinal
D)demographic
E)economic

Question 45

Briefly outline the concept of a 'public' from a marketing perspective.Briefly describe the seven main types of publics faced by marketers and explain how marketing might communicate with these publics.

Question 46

Which of the following descriptions most accurately characterises Gen Xers?

A)There are more Gen Xers than Millennials.
B))They are they first to grow up in the internet era
C)They tend to put career before family.
D)They are more interested in acquiring goods than having experiences.
E)They rarely research a product before purchasing it.

Question 47

The groups that include an organisation's paid employees,volunteers and managers are part of the ________ public.

Question 48

Which of the following descriptions most accurately characterises the baby boomers?

A)They are phasing out and slowing down.
B)They are a shrinking market for new housing and home remodelling.
C)They are past their peak earning and spending years.
D)They hold nearly half of Australia's wealth.
E)They were largely unaffected by the recent recession.

Question 49

Organisations that buy goods and services in order to resell them at a profit are part of the ________ market.

Question 50

Which of the following is the most educated generation in Australia and New Zealand to date?

A)Generation X
B)Baby boomers
C)Generation Z
D)Seniors
E)Tweens

Question 51

The microenvironment consist of the forces close to the organisation that affect its ability to serve its customers-the organisation,marketing channel firms,customer markets,________ and publics.

Question 52

Which of the following is the most commercially influential demographic age group in Australia and New Zealand today?

A)Generation X
B)Baby boomers
C)Millennials
D)Seniors
E)Tweens

Question 53

Which generational segment has become the most educated generation,with above average incomes for those who are employed?

A)Generation X
B)Millennials
C)Generation Z
D)baby boomers
E)teenagers

Question 54

Organisations that buy goods and services for further processing or for use in their production process are part of the ________ market.

Question 55

Overseas buyers,including consumers,producers,resellers and governments,are part of the ________ market.

Question 56

The ________ consists of the forces close to the organisation that affect its ability to serve its customers - the organisation,marketing channel firms,customer markets,competitors and publics.

Question 57

The groups that carry news,feature and editorial opinion,and which include newspapers,magazines and radio and television stations are part of the ________ public.

Question 58

The youngest of the baby boomers are now in their ________.

A)late 20s
B)mid-20s
C)mid-40s
D)early 50s
E)early 60s

Question 59

The most important demographic trend in Australia and New Zealand is the ________.

A)changing age structure of the population
B)mobility of the population
C)slowing birth rate
D)increasing growth in professional jobs
E)changing structure of the family

Question 60

Consumer groups,environmental groups,minority groups and other public interest groups that question an organisation's marketing decisions are part of the ________ public.

Question 61

Which generational segment is characterised by a total fluency and comfort with computer,digital and internet technology?

A)Generation X
B)Millennials
C)The elderly
D)Generation Z
E)Baby boomers

Question 62

An increasing number of Australian and New Zealand workers work out of their homes with technological conveniences such as PCs,mobile phones,scanners,PDA devices and fast internet access.These workers are referred to as the ________ market.

A)LOHAS
B)SOHO
C)Gen X
D)Millennial
E)disenfranchised

Question 63

The ________ environment consists of factors that affect consumer purchasing power and spending patterns.

A)cultural
B)political
C)technological
D)economic
E)natural

Question 64

Which of the following statements best describes a tiered market?

A)Specialty retailers target affluent consumers.
B)Mass market retailers target consumers with modest incomes.
C)Some retailers tailor their offerings across a range of markets,from the affluent to the less affluent.
D)All of the above.
E)None of the above.

Question 65

Baby boomers are the wealthiest generation in Australian history.What per cent of the total annual advertising expenditure targets these older Australians?

A)Less than 10 percent
B)15 percent
C)20 percent
D)40 per cent
E)70 percent

Question 66

Because of increasing ________,Australians and New Zealanders will demand higher quality products,books,magazines,travel,personal computers and internet services.

A)numbers of non-traditional families
B)family size
C)levels of education
D)social mobility
E)ethnic diversity

Question 67

The number of ________ households is now growing faster than the number of ________ households.

A)traditional;non-traditional
B)large;traditional
C)non-traditional;smaller
D)non-traditional;traditional
E)male-dominant;female-dominant

Question 68

Value marketing is the strategy of offering consumers ________.

A)high quality at a high price
B)luxury quality at a high price
C)lesser quality at a low price
D)reasonable quality at a fair price
E)little quality at a low price

Question 69

A marketing program for a new product line involves emphasising experience over acquisition and uses a marketing pitch that is less overt than the company's previous programs.The marketing program is most likely designed to appeal to which of the following demographic groups?

A)Gen Xers
B)Non-traditional households
C)White collar workers
D)Millennials
E)Baby boomers

Question 70

Which of the generational segments is thought to be most sceptical and least receptive to marketing messages?

A)Generation X
B)Millennials
C)The elderly
D)Generation Z
E)Baby boomers

Question 71

Which of the following descriptions most accurately characterises Millennials?

A)They are children of baby boomers.
B)They are considered to be transparent,authentic and versatile
C)They have reached their peak earning and spending years.
D)They were once labelled 'the MTV generation'.
E)They have graduated from college and are taking over positions of power in the business world.

Question 72

Which of the following groups of workers makes up nearly 70 per cent off the workforce?

A)agricultural / pastoral workers
B)white-collar workers
C)miners / resource sector workers
D)unskilled workers
E)blue collar workers

Question 73

Which of the following statements best describes Millennials?

A)They are the most educated generation.
B)They are less receptive to marketing pitches.
C)They prefer to seek out information at their leisure.
D)They are time-poor.
E)They are easily persuaded to purchase products.

Question 74

Which generational segment includes large tween and teen markets?

A)Generation X
B)Generation Z
C)Baby busters
D)Baby boomers
E)The elderly

Question 75

Over ________ of the Australian population has attended university.

A)60 per cent
B)50 per cent
C)40 per cent
D)30 per cent
E)20 per cent

Question 76

Australians are very mobile.About 40% of Australians move every ________ years.

A)2
B)5
C)10
D)15
E)20

Question 77

Which of the following demographic groups has NOT seen a percentage increase in the past 50 years?

A)women staying at home with their children
B)men staying at home with their children
C)non-traditional households
D)non-family households
E)women working outside of the home

Question 78

Which generational segment is most comfortable with the web,with over 95% using it?

A)Generation X
B)Millennials
C)Generation Z
D)Baby boomers
E)Baby busters

Question 79

Which of the following combinations of expenses use up most household income?

A)food,housing,retirement planning
B)housing,insurance,taxes
C)food,housing,transportation
D)housing,taxes,transportation
E)food,travel,savings

Question 80

Members of which of the following groups are estimated to spend $20 billion per annum in Australia?

A)Gen Xers
B)lesbian,gay,bisexual,transgender and intersex (LGBTI)
C)Millennials
D)echo boomers
E)environmentalists