Topics

Explore all topics

Universities

University of North Carolina at Chapel Hill

University of Notre Dame

Clemson University

Explore all Universities

Professors

Overall Quality

Overall Quality

Overall Quality

Explore all Professors

Textbook Solutions

Step-by-step solutions verified by experts

24/7 Homework Help

Complete assignments with the help of our community

Stimulate your visual memory & walk into test day with confidence

Upload your study materials and we’ll help fill in the answers.

Become a Campus Rep and earn up to 20% commission, plus weekly and monthly cash prizes.

Add the courses you're enrolled in for tailored study material to meet your requirements

Explore all services

Principles of Marketing Study Set 1

2 k+

Questions

2 k+

Flashcards

14

Quizzes

Study Flashcards

Create Flashcards

Discover Quizzes

Quiz 1 (142 Questions + Flashcards)

Marketing: Creating and Capturing Customer Value

View Flashcards

Quiz 2 (163 Questions + Flashcards)

Company and Marketing Strategy: Partnering to Build Customer Engagement, value and Relationships

View Flashcards

Quiz 3 (163 Questions + Flashcards)

The Marketplace and Customers: Analysing the Environment

View Flashcards

Quiz 4 (172 Questions + Flashcards)

Marketing Analytics: Gaining Customer Insights

View Flashcards

Quiz 5 (167 Questions + Flashcards)

Buyer Behaviour: Understanding Consumer and Business Buyers

View Flashcards

Quiz 6 (191 Questions + Flashcards)

Customer-Driven Marketing Strategy: Creating Value for Target Customers

View Flashcards

Quiz 7 (173 Questions + Flashcards)

Products, services and Brands: Offering Customer Value

View Flashcards

Quiz 8 (172 Questions + Flashcards)

New Products: Developing and Managing Innovation

View Flashcards

Quiz 9 (167 Questions + Flashcards)

Pricing: Capturing Customer Value

View Flashcards

Quiz 10 (147 Questions + Flashcards)

Placement: Customer Value Fulfilment

View Flashcards

Quiz 11 (172 Questions + Flashcards)

Communicating Customer Value: Advertising and Public Relations

View Flashcards

Quiz 12 (174 Questions + Flashcards)

Personal Selling and Sales Promotion: Creating Value in Relationships

View Flashcards

Quiz 13 (133 Questions + Flashcards)

Direct and Digital Marketing: Interactivity and Fulfilment

View Flashcards

Quiz 14 (166 Questions + Flashcards)

View Flashcards

Try Quizplus Features!

Textbook Solutions

Textbook Solutions

Find all the solutions to your textbooks, reveal answers you would’t find elsewhere

Search By Image

Search By Image

Scan any paper and upload it to find exam solutions and many more

Test Preparation

Test Preparation

Prepare better for your exams and ace that final

Copyright © 2025 Quizplus LLC.