Deck 16: Consumer and Marketing Misbehavior

Question 1

The societal marketing concept considers the needs of society along with the wants and needs of individual consumers.

Answer 1

True

Question 2

Deficient products are products that offer high hedonic value, but do not offer any utilitarian value.

Answer 2

False

Question 3

Consumers who engage in retail borrowing decrease product costs.

Answer 3

False

Question 4

College students who have higher self-actualization values generally have lower attitudes toward binge drinking, whereas students who value social affiliation tend to have more positive attitudes toward the behavior.

Question 5

Public criticism of marketing strategies tends to be most intense when a marketer targets vulnerable consumer groups with harmful products.

Question 6

Theodore Levitt's article "Marketing Myopia" brought about a new perspective that argued that businesses should define themselves in terms of the products that they make rather than in terms of the consumer needs they satisfy.

Question 7

Consumption of a product does not lead to pollution.

Question 8

Consumer misbehavior expedites the flow of consumption activities.

Question 9

The practice of managing and intentionally setting discontinue dates for products is known as price gouging.

Question 10

Shoplifting is a consumer problem behavior if it is not a medically diagnosed condition called kleptomania.

Question 11

Kleptomania is generally triggered by a strong compulsion and the inability of the consumer to fight the urge to shoplift.

Question 12

The Wheeler-Lea Act of 1938 prohibits restraint of free trade.

Question 13

The Child Protection Act (1966) establishes rules governing online marketing practices aimed at children.

Question 14

Teleological evaluations focus on how people accomplish their goals.

Question 15

Marketing a product can lead to pollution.

Question 16

It is when societal goals are out of reach given the accepted means of achieving them that deviance occurs.

Question 17

Contractualism reflects beliefs about the social acceptability of an act.

Question 18

Morals are personal standards and beliefs that are used to guide individual action.

Question 19

The door-in-the-face technique is based on the self-perception theory, which proposes that consumers use perceptions of their own actions when forming attitudes.

Question 20

The Clayton Act (1914) prevents mortgage foreclosures and enhances mortgage availability.

Question 21

Consumers tend to view the act of illegal downloading as less morally ethical and socially acceptable when the motivation for the act is primarily based on hedonic value than when it is based on utilitarian value.

Question 22

Which of the following is an example of consumer misbehavior?

A) Overeating
B) Problem gambling
C) Compulsive shopping
D) Cyberbullying

Question 23

The residents of Caister were affected by a hurricane. Glide, a manufacturer of laundry detergent, set up mobile stations to provide them laundry service for free. In this case, which of the following duties did the laundry detergent manufacturer fulfill?

A) Ethical duties
B) Altruistic duties
C) Regulatory duties
D) Obligatory duties

Question 24

Compulsive shoppers tend to focus on the mental highs associated with "the hunt," whereas compulsive buyers feel the need to buy.

Question 25

Punitive damages are intended to cover costs incurred by a consumer due to an injury, and compensatory damages are intended to punish a company for injuries.

Question 26

In the context of products liability, with strict liability, an injured consumer would have to show that the firm could foresee a potential injury that might occur and then decided not to act on that knowledge.

Question 27

In consumer misbehavior, consumers seek to maximize the benefits they receive from an action while maximizing their own costs.

Question 28

Strategic initiatives of a firm include strategically engaging in socially responsible activities in order to increase the value of the firm.

Question 29

Federal regulatory bodies such as the Federal Trade Commission (FTC) and the Food and Drug Administration monitor exchanges that take place between consumers and marketers.

Question 30

Deontological evaluations focus on the consequences of behaviors and the individual's assessment of those consequences.

Question 31

To have a sales orientation means that a salesperson is more focused on long-term customer satisfaction and relationship development than on immediate sale and short-term results.

Question 32

In the context of products liability, with negligence, consumers can win a legal action against a firm if they can demonstrate that an injury occurred because of a faulty product whether or not the firm foresaw the impending effect of the fault.

Question 33

Which of the following is true of price gouging?

A) Price gouging is a natural phenomenon.
B) Laws limit price gouging between 50-60 percent.
C) State officials warn against price gouging.
D) Change in government leads to price gouging.

Question 34

The Consumer Bill of Rights, which today stands as a foundation of the consumerism movement, was introduced in 1962.

Question 35

Research indicates that consumers are more likely to purchase products when disclaimers are presented very quickly, especially for unknown or untrusted brands.

Question 36

Salutary products offer high hedonic value, but low utilitarian value.

Question 37

Consumer misbehavior and consumer problem behavior are synonymous and can be used interchangeably.

Question 38

The foot-in-the-door technique is based on the reciprocity norm,which states that individuals are motivated to give back to those who have given them something.

Question 39

Stress and anger can be the motivational factors for shoplifting.

Question 40

Henry buys a shirt and wears it to a party. His friends tell him that the shirt does not suit him. Henry considers returning the shirt for a refund but is unsure. He asks himself if returning the product after use is right. In this scenario, which of the following types of ethical evaluation is Henry involved in?

A) Consequential evaluation
B) Deontological evaluation
C) Analogical evaluation
D) Teleological evaluation

Question 41

Compulsive shopping is also referred to as _____.

A) logorrhea
B) oniomania
C) anomie
D) kleptomania

Question 42

Martin tells his friend Nick that he wants to watch a movie that is currently screening in theaters. Nick tells Martin that he has illegally downloaded the movie from the Internet and offers to share it with Martin. Martin declines the offer as he believes that it is an unjust behavior. In this scenario, Martin's decision best represents _____.

A) moral equity
B) ethnocentrism
C) contractualism
D) strict liability

Question 43

Mark illegally downloads music and movies from the Internet because he believes that the pleasure of watching his favorite movies free of cost outweighs the risk of getting caught. This is an example of consumer misbehavior most likely motivated by _____.

A) unfulfilled aspirations
B) consumerism
C) differential association
D) opportunism

Question 44

StarSip Inc. manufactures nutritional beverages for children. The company sponsors free medical examination for children in various schools. This way, it not only projects its care for children's health but also promotes the company's brand name. In the context of social responsibility, StarSip is illustrating _____.

A) ethical duty
B) altruistic duty
C) green initiative
D) strategic initiative

Question 45

Products that deliver high utilitarian and hedonic value and that benefit both consumers and society in the long run are called _____.

A) salutary products
B) pleasing products
C) desirable products
D) deficient products

Question 46

The foot-in-the-door selling technique is based on _____.

A) belief congruence theory
B) self-perception theory
C) expectation theory
D) equity theory

Question 47

Jane, who recently suffered a minor cardiac arrest, has been advised by her cardiologist to avoid smoking and drinking. However, despite her best efforts, she is unable to resist the temptation to smoke or drink as she is too dependent on them and experiences withdrawal symptoms whenever she tries to quit. In this scenario, which of the following consumer problem behaviors is Jane exhibiting?

A) Binge eating
B) Planned obsolescence
C) Culture jamming
D) Addictive consumption

Question 48

Sam loves music and collects songs of all genres. He accesses unregistered websites to download latest songs, compiles them, and shares them with his friends. Sam believes that his actions are not illegal. In the context of the components of moral beliefs, which of the following does Sam's belief demonstrate?

A) Contractualism
B) Rationalism
C) Relativism
D) Utilitarianism

Question 49

Which of the following types of ethical evaluations focuses on the consequences of behaviors and the individual's assessment of those consequences?

A) Retrospective evaluations
B) Teleological evaluations
C) Deontological evaluations
D) Analogical evaluations

Question 50

Carbonated drinks loaded with sugar and having little nutritional value are examples of _____.

A) deficient products
B) desirable products
C) salutary products
D) pleasing products

Question 51

Sarah is a university student active on a social networking website. Some of her classmates continually attempt to ruin her reputation with regular posts of unwarranted and unflattering details of her personal life. In this scenario, the misbehavior of Sarah's classmates can be best described as _____.

A) culture jamming
B) sexting
C) cyberbullying
D) web spamming

Question 52

Cause-related marketing activities involve a company engaging in socially responsible activities in order to increase the value of the firm, such as a company donating to a cause every time a consumer purchases its product. These types of marketing activities would most likely be categorized as an organization's _____.

A) ethical duties
B) altruistic duties
C) strategic initiatives
D) partnership initiatives

Question 53

In the context of motivations of consumer misbehavior, differential association explains why:

A) the U.S. culture places a great deal of emphasis on attaining material possessions and "getting ahead."
B) stealing from large corporations may seem less severe than stealing from a family-owned retailer.
C) groups of people replace one set of acceptable norms with another set that others view as unacceptable.
D) drug addiction is more of a consumer problem behavior than a consumer misbehavior.

Question 54

Which of the following best describes chronic, repetitive purchasing behaviors that are in response to negative events or feelings?

A) Window shopping
B) Compulsive buying
C) Addictive consumption
D) Impulsive purchasing

Question 55

Products that provide hedonic value to consumers but may be harmful in the long run are known as _____.

A) deficient products
B) salutary products
C) pleasing products
D) desirable products

Question 56

NeoGen Cell Phones had introduced a sleek cell phone two years ago. After gaining immense profit from this model, the company decides to discontinue the model and introduce a better version. However, many customers express their dissatisfaction over the decision of NeoGen as it is very user friendly. In this scenario, NeoGen Cell Phones's decision demonstrates _____.

A) forward compatibility
B) deceptive advertising
C) market penetration
D) planned obsolescence

Question 57

A physiological dependency on the consumption of a product is known as _____.

A) commodity fetishism
B) commodity narcissism
C) impulsive consumption
D) addictive consumption

Question 58

The Consumer Bill of Rights includes the right to:

A) discontinue a product in the market.
B) fix the price of a commodity.
C) bargain over the price of a commodity.
D) redress and to be heard.

Question 59

_____ refer to societal and professional standards of right and fair practices that are expected of marketing managers as they develop and implement marketing strategies.

A) Marketing tactics
B) Marketing ethics
C) Marketing concepts
D) Strategic objectives

Question 60

Taking nude photos of oneself and sending them to another person via cell phone is called _____.

A) sexting
B) leeting
C) hosting
D) posing

Question 61

Martin and his friends are football fanatics. Every time they watch a match and the referees' decisions are unfavorable, they become verbally abusive, loud, and obnoxious. They also utter profanities at the referees and players and get into frequent squabbles with fellow spectators. In this case, which of the following types of misbehavior do Martin and his friends demonstrate?

A) Dysfunctional fan behavior
B) Consumer problem behavior
C) Culture jamming
D) Pathological socialization

Question 62

Benjamin often engages in shoplifting. He acknowledges that he does it because he gets a feeling of exhilaration when he realizes that he can get away with it. In this case, which of the following is the motivation for Benjamin's misbehavior?

A) Unfulfilled aspirations
B) Thrill-seeking nature
C) Long-lasting needs
D) Pathological socialization

Question 63

The purpose of the Ensuring Patient Access and Effective Drug Enforcement Act of 2016 is to:

A) clarify standards to ensure prescription drugs are available to legitimate patients and not diverted to illicit use.
B) give marketers the right to choose the amount of packaging and content information to be printed on processed drugs.
C) protect public health by giving the Food and Drug Administration certain authority to regulate the tobacco industry.
D) ensure that no drug that has passed its expiry date is sold in the U.S. market and emphasize that such acts are punishable.

Question 64

Anne is a 24-year-old lady who just got a divorce. She frequently goes on shopping sprees to divert her thoughts. She feels the need to buy new products and experiences a sense of pleasure when she uses them. Anne claims that it helps her cope with her current emotional state. In the context of consumer problem behavior, which of the following does Anne demonstrate?

A) Impulsive shopping
B) Window shopping
C) Passive consumption
D) Compulsive buying

Question 65

Gerald buys a new beard trimmer. However, once he starts using it, he finds out that the trimmer has no settings to adjust the length of beard he wants to trim. Unsatisfied with the product, he considers returning it. Gerald decides that he would return the trimmer and buy another one that suits his requirement. In this scenario, which of the following types of ethical evaluation does Gerald demonstrate?

A) Retrospective evaluation
B) Deontological evaluation
C) Analogical evaluation
D) Teleological evaluation

Question 66

In consumer behavior, _____ refer to convictions about the perceived ethicality of behaviors.

A) differential associations
B) moral beliefs
C) teleological evaluations
D) ethical investments

Question 67

The marketing technique in which consumers are completely unaware that they are being marketed to is called _____.

A) ambush marketing
B) affinity marketing
C) stealth marketing
D) cloud marketing

Question 68

Myrna is an anti-capitalist. She thinks that capitalism feeds consumers' hedonistic desires, pollutes the earth, and makes excessive profits. One evening, on her way back from work, Myrna throws stones at a popular retailer's window to express her rage over capitalism. In this scenario, which of the following is the motivation for Myrna's misbehavior?

A) Unfulfilled aspirations
B) Consumerism
C) Pathological socialization
D) Opportunism

Question 69

An automobile manufacturing company introduced a new version of an electric car. The car is not only fuel efficient but also a pleasure to drive. It won the International Engine of the Year Award for the best fuel economy in the green engine category. Given the car's features, it can be classified as a _____.

A) salutary product
B) nondurable product
C) pleasing product
D) desirable product

Question 70

Clark, a university student, pays off his student loan by working part-time. He wants to buy the latest model of a particular cell phone in the market. However, he is unable to afford the phone because of his student loan dues. So, he buys the phone at a throwaway price from the black market. Which of the following is most likely the motivation for Clark's misbehavior?

A) Unfulfilled aspirations
B) Thrill-seeking attitude
C) Differential associations
D) Pathological socialization

Question 71

Which of the following disorders is characterized by the consumption of large amounts of food while feeling a general loss of control over food intake?

A) Binge eating disorder
B) Anorexia
C) Insomnia
D) Night eating syndrome

Question 72

Which of the following is an example of a consumer problem behavior?

A) Mike, a teenager, spending a lot of time on the Internet bullying people
B) Leah using a stolen credit card for shopping
C) Johnathan eating alone because he feels guilty about his binge-eating habits and gets worked up when waiters attend to him
D) Philip complaining about the quality of the pizza that he ordered even though there is nothing wrong with the pizza

Question 73

Which of the following provides the Federal Trade Commission with jurisdiction over misleading or false advertising?

A) The Sherman Antitrust Act
B) The Clayton Act
C) The Wheeler-Lea Act
D) The Gramm-Leach-Bliley Act

Question 74

Lisa met with an accident while driving her brand new car. She was heavily bruised and sustained a fracture. The impact of the accident was huge because the airbag in the car failed to deploy. Lisa filed a lawsuit against the car manufacturer and got $10 million for her medical care and damages incurred. In this scenario, the car manufacturer paid Lisa _____.

A) punitive damages
B) compensatory damages
C) nominal damages
D) contemptuous damages

Question 75

Penny buys a dress from Dolly's to wear to her friend's wedding. She wears the dress without removing the price tag. A day after the wedding, she returns the dress saying that the dress is too tight and gets a refund. In this scenario, Penny's behavior is an example of _____.

A) compulsive buying
B) retail borrowing
C) addictive consumption
D) illicit sharing

Question 76

Which of the following is used to describe the activities of various groups to protect basic rights of consumers?

A) Consumer equilibrium
B) Consumer discretionary
C) Consumerization
D) Consumerism

Question 77

Wilma is a victim of the recent trend of achieving a size zero. Although she is a regular size 6, she is desperate to lose weight. Wilma starves herself to attain a size zero figure. In this case, Wilma is most likely suffering from _____.

A) dysphagia
B) anorexia
C) bulimia
D) pica

Question 78

Identify a consumer problem behavior.

A) Illegitimate complaining
B) Compulsive shopping
C) Product misuse
D) Abusive behavior

Question 79

Marcie is a salesperson for a cosmetics manufacturer. She typically begins her sales presentation by approaching potential customers with very expensive products even though she knows most of them will refuse such expensive cosmetics. The moment she hears a refusal from a customer, Marcie feigns a hurt expression. Customers generally feel bad about hurting salespersons and feel obliged to at least listen to what they have to say. That gives Marcie a chance to introduce her customers to other less expensive products. Marcie's sales method is an example of the _____.

A) foot-in-the-door technique
B) door-in-the-face technique
C) even-a-penny-will-help technique
D) challenge-the-status-quo technique

Question 80

_____ is the act of planning the premature discontinuance of product models that perform adequately.

A) Media scheduling
B) Differential association
C) Product diversification
D) Planned obsolescence