Question 1

The societal marketing concept considers the needs of society along with the wants and needs of individual consumers.

Accepted Answer

The societal marketing concept aims to balance the needs and wants of individuals with the needs of society as a whole. It recognizes that businesses have a responsibility to consider the impact of their actions on society and to create products and services that not only meet the needs of consumers, but also contribute to the greater good. This approach helps to build long-term relationships with customers, increase brand loyalty, and support sustainable business practices.

Question 2

Deficient products are products that offer high hedonic value, but do not offer any utilitarian value.

Accepted Answer

Deficient products are products that offer high utilitarian value, but do not offer any hedonic value.

Question 3

Consumers who engage in retail borrowing decrease product costs.

Accepted Answer

Retail borrowing typically involves paying interest and fees, which can increase the overall cost of a product for the borrower. It may provide revenue for the lender, but it does not necessarily decrease product costs for consumers.

Question 4

College students who have higher self-actualization values generally have lower attitudes toward binge drinking, whereas students who value social affiliation tend to have more positive attitudes toward the behavior.

Accepted Answer

Self-actualization values are typically associated with a focus on personal growth and fulfillment, whereas social affiliation values prioritize social connections and fitting in with peers. These differing values can influence attitudes and behaviors related to alcohol consumption, with those who prioritize personal growth less likely to engage in binge drinking and less likely to have positive attitudes toward the behavior.

Question 5

Public criticism of marketing strategies tends to be most intense when a marketer targets vulnerable consumer groups with harmful products.

Accepted Answer

Public criticism of marketing strategies is generally more intense when the target is vulnerable consumer groups with harmful products. This can include children, elderly individuals, and those with health issues. Marketers who target these groups are often called out for exploiting vulnerability and prioritizing profits over human well-being.

Question 6

Theodore Levitt's article "Marketing Myopia" brought about a new perspective that argued that businesses should define themselves in terms of the products that they make rather than in terms of the consumer needs they satisfy.

Accepted Answer

Theodore Levitt's article "Marketing Myopia" actually argued the opposite - that businesses should define themselves in terms of the consumer needs they satisfy rather than in terms of the products that they make.

Question 7

Consumption of a product does not lead to pollution.

Accepted Answer

Consumption of a product can lead to pollution if the product is not disposed or recycled properly. For example, plastic bottles when consumed, can lead to pollution if they are not disposed of properly and end up in oceans or landfills.

Question 8

Consumer misbehavior expedites the flow of consumption activities.

Accepted Answer

Consumer misbehavior, such as stealing or damaging products, disrupts the flow of consumption activities by creating delays and extra costs for businesses. It can also lead to negative consequences for the consumer, such as legal consequences or social ostracism.

Question 9

The practice of managing and intentionally setting discontinue dates for products is known as price gouging.

Accepted Answer

The practice of managing and intentionally setting discontinue dates for products is actually known as the product lifecycle management. Price gouging refers to the practice of charging excessive and unfair prices for a product or service during times of high demand or scarcity.

Question 10

Shoplifting is a consumer problem behavior if it is not a medically diagnosed condition called kleptomania.

Accepted Answer

Shoplifting is a deliberate act of stealing that is not associated with any medical condition. Therefore, it is considered a consumer problem behavior. However, in the case of kleptomania, individuals may have an impulse control disorder that causes them to steal repeatedly without any motive or personal gain. Therefore, kleptomania would not be categorized as a consumer problem behavior.

Question 11

Kleptomania is generally triggered by a strong compulsion and the inability of the consumer to fight the urge to shoplift.

Accepted Answer

Kleptomania is a mental disorder characterized by the irresistible urge to steal items, even if they hold little value or use for the individual. This urge is not typically driven by financial need or the item's personal value, but rather an uncontrollable impulse to take things. People with kleptomania may feel anxious or tense leading up to the theft and may also experience some sense of relief or pleasure afterwards. The inability to resist the compulsion to steal is a defining characteristic of the disorder.

Question 12

The Wheeler-Lea Act of 1938 prohibits restraint of free trade.

Accepted Answer

The Wheeler-Lea Act of 1938 amended the Federal Trade Commission Act, primarily to prohibit unfair or deceptive acts or practices in commerce, rather than focusing on the restraint of free trade.

Question 13

The Child Protection Act (1966) establishes rules governing online marketing practices aimed at children.

Accepted Answer

The Child Protection Act was actually passed in 1966, but it does not specifically address online marketing practices aimed at children. However, there are other laws such as the Children's Online Privacy Protection Act (COPPA) that regulate online marketing practices aimed at children.

Question 14

Teleological evaluations focus on how people accomplish their goals.

Accepted Answer

The answer of Teleological evaluations focus on how people accomplish...

Question 15

Marketing a product can lead to pollution.

Accepted Answer

Marketing often involves creating a demand for products, which leads to increased manufacturing and production, ultimately resulting in increased pollution and environmental degradation. Additionally, marketing campaigns often involve the use of materials and resources that contribute to pollution, such as printing flyers or using billboards.

Question 16

It is when societal goals are out of reach given the accepted means of achieving them that deviance occurs.

Accepted Answer

This statement aligns with the strain theory of deviance, which suggests that individuals may turn to deviant behavior when they are unable to achieve their goals through the accepted means (e.g. education, work). When there is a strain between the goals and the means, deviant behavior may be seen as an alternative means to achieve those goals.

Question 17

Contractualism reflects beliefs about the social acceptability of an act.

Accepted Answer

Contractualism is a moral theory that suggests that the rightness or wrongness of actions is determined by the principles that individuals would agree upon under certain hypothetical or actual agreements, rather than social acceptability.

Question 18

Morals are personal standards and beliefs that are used to guide individual action.

Accepted Answer

Morals are indeed personal standards and beliefs that individuals use to guide their actions. These morals may be influenced by personal experiences, cultural values, and religious or philosophical beliefs.

Question 19

The door-in-the-face technique is based on the self-perception theory, which proposes that consumers use perceptions of their own actions when forming attitudes.

Accepted Answer

The door-in-the-face technique is based on the principle of reciprocity, not self-perception theory. It involves making a large request that is expected to be refused, followed by a smaller request, which is the actual goal.

Question 20

The Clayton Act (1914) prevents mortgage foreclosures and enhances mortgage availability.

Accepted Answer

The Clayton Act of 1914 is primarily focused on antitrust regulations and does not address mortgage foreclosures or mortgage availability.

Quiz 16: Consumer and Marketing Misbehavior