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Services Marketing

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Quiz 9 (12 Questions + Flashcards)

People As Strategy: Managing Service Personnel

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Quiz 8 (10 Questions + Flashcards)

Managing the Servicescape and Other Physical Evidence

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Quiz 7 (10 Questions + Flashcards)

Effective Service Promotion

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Quiz 6 (13 Questions + Flashcards)

Considerations for Services Pricing

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Quiz 5 (14 Questions + Flashcards)

Focus on Service Processes

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Quiz 4 (12 Questions + Flashcards)

Consumer Decision Making in Services Marketing

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Quiz 3 (5 Questions + Flashcards)

Unique Discrepancies Between Goods and Services

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Quiz 2 (18 Questions + Flashcards)

Traditional Service Supersectors and Ethical Considerations

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Quiz 15 (4 Questions + Flashcards)

Pulling the Pieces Together: Creating a World Class Service Culture

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Quiz 14 (10 Questions + Flashcards)

Strategies for Facilitating Customer Loyalty Retention

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Quiz 13 (10 Questions + Flashcards)

Managing Service Failures and Implementing Effective Recovery Strategies

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Quiz 12 (7 Questions + Flashcards)

Service Quality: Identifying and Rectifying the Gaps

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Quiz 11 (7 Questions + Flashcards)

The Essentials of Customer Satisfaction Measurement

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Quiz 10 (15 Questions + Flashcards)

People As Strategy: Managing Service Customers

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Quiz 1 (10 Questions + Flashcards)

Understanding the Sevice Experience

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