Global Marketing Study Set 2

2 k
Questions
2 k
Flashcards
17
Quizzes
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Quiz 1 (91 Questions + Flashcards)

Introduction to Global Marketing

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Quiz 2 (91 Questions + Flashcards)

The Global Economic Environment

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Quiz 3 (91 Questions + Flashcards)

The Global Trade Environment

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Quiz 4 (91 Questions + Flashcards)

Social and Cultural Environments

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Quiz 5 (94 Questions + Flashcards)

The Political, Legal, and Regulatory Environments

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Quiz 6 (98 Questions + Flashcards)

Global Information Systems and Market Research

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Quiz 7 (105 Questions + Flashcards)

Segmentation, Targeting, and Positioning

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Quiz 8 (114 Questions + Flashcards)

Importing, Exporting, and Sourcing

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Quiz 9 (102 Questions + Flashcards)

Global Market Entry Strategies: Licensing, Investment, and Strategic Alliances

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Quiz 10 (102 Questions + Flashcards)

Brand and Product Decisions in Global Marketing

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Quiz 11 (100 Questions + Flashcards)

Pricing Decisions

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Quiz 12 (106 Questions + Flashcards)

Global Marketing Channels and Physical Distribution

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Quiz 13 (100 Questions + Flashcards)

Global Marketing Communications Decisions I: Advertising and Public Relations

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Quiz 14 (100 Questions + Flashcards)

Global Marketing Communications Decisions 2: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication

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Quiz 15 (101 Questions + Flashcards)

Global Marketing and the Digital Revolution

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Quiz 16 (101 Questions + Flashcards)

Strategic Elements of Competitive Advantag

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Quiz 17 (102 Questions + Flashcards)

Leadership, Organization, and Corporate Social Responsibility

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