Advertising Principles and Practice

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Questions
1 k+
Flashcards
14
Quizzes
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Quiz 1 (77 Questions + Flashcards)

Introduction to Advertising

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Quiz 2 (77 Questions + Flashcards)

Advertisings Role in Marketing

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Quiz 3 (77 Questions + Flashcards)

Regulation and Ethics of Advertising

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Quiz 4 (77 Questions + Flashcards)

Brands and the Advertising Contribution

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Quiz 5 (77 Questions + Flashcards)

Defining Audiences for Advertising

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Quiz 6 (77 Questions + Flashcards)

Strategic Research in Advertising

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Quiz 7 (77 Questions + Flashcards)

Advertising Strategy and Planning

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Quiz 8 (77 Questions + Flashcards)

Print and Out-Of-Home Media

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Quiz 9 (77 Questions + Flashcards)

Broadcast Media

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Quiz 10 (77 Questions + Flashcards)

Interactive and Digital Media

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Quiz 11 (77 Questions + Flashcards)

Media Strategy, planning and Buying

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Quiz 12 (77 Questions + Flashcards)

The Creative Side of Advertising Strategy

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Quiz 13 (77 Questions + Flashcards)

Copywriting

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Quiz 14 (77 Questions + Flashcards)

Art Direction and Production

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