Question 1

In Australia,mobile phone penetration has reached ________.
A)1 phone for every 4 people
B)1 phone for every 2 people
C)1 phone for every person
D)1.3 phones per person
E)2 phones per person

Accepted Answer

Australia has a high mobile phone penetration rate, with statistics showing there are approximately 1.3 phones for every person in the country. This reflects the widespread use and availability of mobile phones among the Australian population.

Question 2

A company's ________ is the online face it presents to the public.
A)website
B)interconnect
C)interface
D)intranet
E)extranet

Accepted Answer

A company's website is the online face it presents to the public. It is the main platform for showcasing products or services, providing company information and interacting with customers. Choices B, C, D and E relate more to internal communication systems or specific types of online interfaces rather than the overall online presence of the company.

Question 3

________ are internal communication systems that connect employees.
A)Internets
B)Webnets
C)Extranets
D)Intranets
E)Technets

Accepted Answer

Intranets are internal communication systems that are used to connect employees within an organization. They are private networks that are only accessible by authorized users within the organization.

Question 4

The linked system of international computer networks is known as the ________.
A)Network
B)Intranet
C)Cybernet
D)None of these

Accepted Answer

The linked system of international computer networks is commonly known as the Internet, which is not listed among the provided options (A, B, C). Therefore, the correct answer is "None of these."

Question 5

For a young person today,the decision to buy a mobile phone is most likely to consider which of the following?
A)Larger keypads
B)Personal style
C)Simpler functions
D)Presence of online ads
E)Convenience

Accepted Answer

The answer of For a young person today,the decision to...

Question 6

The majority of spending on online advertising is in:
A)display advertising
B)classified advertising
C)editorial advertising
D)search advertising
E)leaderboards

Accepted Answer

The majority of spending on online advertising is in search advertising. This is because search advertising allows businesses to place ads on search engine results pages, targeting users based on their search queries, which is highly effective for reaching potential customers actively looking for related products or services.

Question 7

What is the role of the internet?
A)Entertainment
B)Information
C)Economic
D)Social
E)All of these except (d)
F)All of these

Accepted Answer

The role of the internet is multifaceted and it serves various purposes. It has transformed the way people live, work, communicate, and entertain themselves. It provides access to an ocean of information, facilitates economic activities like e-commerce and online banking, connects people through social media platforms, and offers various means of entertainment like streaming, online gaming, etc. Therefore, option F, i.e., all of these, is the best choice as it encompasses all the roles that the internet plays in modern society.

Question 8

Which of the following statements is true of internet use by consumers today?
A)It mostly attracts men aged 25 to 54.
B)It mostly involves use by women aged 25 to 54.
C)Men spend only marginally more time online than women.
D)Women of all ages are more likely than men to be online.
E)Internet use by Australian shoppers is trending downward.

Accepted Answer

According to Pew Research Center, while men have historically been more likely to use the internet than women, the gap has narrowed significantly in recent years. In fact, as of 2021, men only spend marginally more time online than women. A and B are false statements. D is too broad and not specific to any age group. E is not supported by any evidence or research.

Question 9

What phrase refers to unexpected communication tools and events?
A)Alternative media
B)New media
C)Rich media
D)Streaming media
E)Non-traditional media

Accepted Answer

Alternative media refers to unexpected communication tools and events.

Question 10

What do most internet users depend upon to find information?
A)Technical support
B)Intranets
C)Search engines
D)Extranets
E)Chat rooms

Accepted Answer

Search engines are the most common tools used by internet users to find information. These search engines have algorithms that search through millions of web pages and provide the most relevant results based on the keywords entered by the user. Technical support, intranets, extranets, and chat rooms are not typically used for finding information on the internet.

Question 11

Google is a type of ________.
A)search marketing
B)search placement
C)search engine
D)interactivity
E)intranet

Accepted Answer

Google is a search engine, used to find and retrieve relevant information on the internet. It is not search marketing (which involves marketing tactics to promote websites in search results), search placement (which refers to the order in which websites appear in search results), interactivity (which refers to the ability of a website to engage users), or intranet (which refers to a private network used within a company or organization).

Question 12

The group most likely to upgrade mobile devices,males aged 14-24,is also most likely to find online ads annoying.Which of the following responses is recommended for advertisers?
A)Getting these consumers used to ads
B)Targeting different consumers
C)Giving these consumers less control over content
D)Providing fewer benefits to those who block ads
E)Providing information,entertainment or social benefits

Accepted Answer

Providing information, entertainment, or social benefits can make the ads more relevant to the targeted audience and less annoying. By offering something of value, advertisers can engage with the audience and build a positive association with their brand.

Question 13

Which of these is the standard used to measure the effectiveness of advertising on the internet?
A)Readers
B)Viewers
C)Visitors
D)There is no standard measure.
E)Reach versus other media

Accepted Answer

There is no universally accepted standard measure for the effectiveness of advertising on the internet, as effectiveness can be evaluated using various metrics depending on the goals of the campaign (e.g., click-through rates, impressions, conversions).

Question 14

________ are restricted communication systems that connect a company and its employees to key external stakeholders,such as clients,photographers,producers,artists and other suppliers involved in producing an ad.
A)Internets
B)Intranets
C)Extranets
D)Connectnets
E)Technets

Accepted Answer

Extranets are communication systems that allow a company and its employees to connect with external stakeholders, such as clients, suppliers, and partners. They provide a secure and controlled platform for sharing information, collaborating on projects, and conducting business transactions. Intranets, on the other hand, are internal communication systems that connect employees within a company, while the other options (Internets, Connectnets, Technets) are not commonly used or recognized terms.

Question 15

A major challenge for advertising via instant messaging is that the messages are seen as intrusive,so advertisers should be more relevant and offer _______.
A)lower prices
B)opt-in options
C)more frequent messages
D)more serious messages
E)Bluetooth-enabled devices

Accepted Answer

Providing opt-in options for users allows them to choose whether or not they want to receive advertising messages, making the messages less intrusive and more likely to be well received.

Question 16

________ utilises localised wireless technology to transmit advertising content within a restricted geographic location,such as near a shopping area.
A)Proximity marketing
B)Advertainment
C)Cloud computing
D)Data mining
E)Instant messaging

Accepted Answer

Proximity marketing utilizes wireless technology like Bluetooth or NFC to transmit ads and offers to smartphones and other devices that are located in a specific geographic area. This type of marketing is often used in retail environments to target customers who are physically near a store or shopping area.

Question 17

________ media refers to any communication system that permits two-way communication,such as a telephone call or an email.
A)Interpersonal
B)Mass
C)Interactive
D)Selective
E)Permission

Accepted Answer

Interactive media allows for two-way communication between sender and receiver, while interpersonal media refers specifically to communication between individuals. Mass media is one-way communication to a large audience, selective media targets specific audiences, and permission media is communication that recipients have consented to receiving.

Question 18

Which of the following is NOT an example of interactive communication related to a brand?
A)Consumers contributing to a product's campaign
B)An advertiser creating a conversation
C)Modifying the advertiser's activities to allow for co-creation
D)Consumers building brand-related communities
E)Advertisers and consumers co-creating meaning

Accepted Answer

An advertiser creating a conversation is an example of one-way communication or a monologue, as the advertiser is initiating the conversation without the expectation of receiving feedback or input from the audience. The other options involve some form of interaction or dialogue between the brand and consumers.

Question 19

In Australia,expenditure on online advertising topped ________ in 2013.
A)$1 million
B)$3 million
C)$1 billion
D)$3 billion
E)$3 trillion

Accepted Answer

According to the question, the expenditure on online advertising in Australia in 2013 is to be determined. The most appropriate choice given the options is D) $3 billion.

Question 20

The closer the medium is to a dialogue,or the more a user is able to manipulate the content,the more it can properly be described as ________ communication.
A)interactive
B)interconnected
C)mass
D)selective
E)permission

Accepted Answer

Communication that allows for two-way interaction and user control over content is often categorized as interactive communication. This includes mediums such as chat rooms, social media, and online forums.

Quiz 10: Interactive and Digital Media

In Australia,mobile phone penetration has reached ________.

A company's ________ is the online face it presents to the public.

________ are internal communication systems that connect employees.

The linked system of international computer networks is known as the ________.

For a young person today,the decision to buy a mobile phone is most likely to consider which of the following?

The majority of spending on online advertising is in:

What is the role of the internet?

Which of the following statements is true of internet use by consumers today?

What phrase refers to unexpected communication tools and events?

What do most internet users depend upon to find information?

Google is a type of ________.

The group most likely to upgrade mobile devices,males aged 14-24,is also most likely to find online ads annoying.Which of the following responses is recommended for advertisers?

Which of these is the standard used to measure the effectiveness of advertising on the internet?

________ are restricted communication systems that connect a company and its employees to key external stakeholders,such as clients,photographers,producers,artists and other suppliers involved in producing an ad.

A major challenge for advertising via instant messaging is that the messages are seen as intrusive,so advertisers should be more relevant and offer _______.

________ utilises localised wireless technology to transmit advertising content within a restricted geographic location,such as near a shopping area.

________ media refers to any communication system that permits two-way communication,such as a telephone call or an email.

Which of the following is NOT an example of interactive communication related to a brand?

In Australia,expenditure on online advertising topped ________ in 2013.

The closer the medium is to a dialogue,or the more a user is able to manipulate the content,the more it can properly be described as ________ communication.