Principles of Marketing

3 k+
Questions
3 k+
Flashcards
20
Quizzes
supplementary materials icon2 Supplementary Materialsstudy flashcards iconStudy Flashcardscreate flashcards iconCreate Flashcards
Discover Quizzes
search iconSearch Quizzes
Quiz 1 (152 Questions + Flashcards)

Marketing: Creating Customer Value and Engagement

flashcard-img View Flashcards
View Quiz open quiz
Quiz 2 (169 Questions + Flashcards)

Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

flashcard-img View Flashcards
View Quiz open quiz
Quiz 3 (162 Questions + Flashcards)

Analyzing the Marketing Environment

flashcard-img View Flashcards
View Quiz open quiz
Quiz 4 (160 Questions + Flashcards)

Managing Marketing Information to Gain Customer Insights

flashcard-img View Flashcards
View Quiz open quiz
Quiz 5 (169 Questions + Flashcards)

Consumer Markets and Buyer Behavior

flashcard-img View Flashcards
View Quiz open quiz
Quiz 6 (169 Questions + Flashcards)

Business Markets and Business Buyer Behavior

flashcard-img View Flashcards
View Quiz open quiz
Quiz 7 (169 Questions + Flashcards)

Customer Value-Driven Marketing Strategy: Creating Value for Target Customers

flashcard-img View Flashcards
View Quiz open quiz
Quiz 8 (170 Questions + Flashcards)

Products, Services, and Brands: Building Customer Value

flashcard-img View Flashcards
View Quiz open quiz
Quiz 9 (159 Questions + Flashcards)

Developing New Products and Managing the Product Life Cycle

flashcard-img View Flashcards
View Quiz open quiz
Quiz 10 (162 Questions + Flashcards)

Pricing: Understanding and Capturing Customer Value

flashcard-img View Flashcards
View Quiz open quiz
Quiz 11 (168 Questions + Flashcards)

Pricing Strategies: Additional Considerations

flashcard-img View Flashcards
View Quiz open quiz
Quiz 12 (168 Questions + Flashcards)

Marketing Channels: Delivering Customer Value

flashcard-img View Flashcards
View Quiz open quiz
Quiz 13 (168 Questions + Flashcards)

Retailing and Wholesaling

flashcard-img View Flashcards
View Quiz open quiz
Quiz 14 (166 Questions + Flashcards)

Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy

flashcard-img View Flashcards
View Quiz open quiz
Quiz 15 (166 Questions + Flashcards)

Advertising and Public Relations

flashcard-img View Flashcards
View Quiz open quiz
Quiz 16 (166 Questions + Flashcards)

Personal Selling and Sales Promotion

flashcard-img View Flashcards
View Quiz open quiz
Quiz 17 (158 Questions + Flashcards)

Direct, Online, Social Media, and Mobile Marketing

flashcard-img View Flashcards
View Quiz open quiz
Quiz 18 (165 Questions + Flashcards)

Creating Competitive Advantage

flashcard-img View Flashcards
View Quiz open quiz
Quiz 19 (171 Questions + Flashcards)

The Global Marketplace

flashcard-img View Flashcards
View Quiz open quiz
Quiz 20 (170 Questions + Flashcards)

Sustainable Marketing: Social Responsibility and Ethics

flashcard-img View Flashcards
View Quiz open quiz
homework help icon
supplementary materials icon
flashcards icon