Contemporary Advertising

2 k
Questions
2 k
Flashcards
19
Quizzes
study flashcards iconStudy Flashcardscreate flashcards iconCreate Flashcards
Discover Quizzes
search iconSearch Quizzes
Quiz 1 (105 Questions + Flashcards)

Advertising and IMC Today

flashcard-img View Flashcards
View Quiz open quiz
Quiz 2 (100 Questions + Flashcards)

The Big Picture: The Evolution of Imc

flashcard-img View Flashcards
View Quiz open quiz
Quiz 3 (105 Questions + Flashcards)

The Big Picture: Economic and Regulatory Aspects

flashcard-img View Flashcards
View Quiz open quiz
Quiz 4 (105 Questions + Flashcards)

The Scope of Advertising: From Local to Global Part Two: Crafting Marketing and Advertising Strategies

flashcard-img View Flashcards
View Quiz open quiz
Quiz 5 (99 Questions + Flashcards)

Marketing and Consumer Behavior: The Foundations of Advertising

flashcard-img View Flashcards
View Quiz open quiz
Quiz 6 (100 Questions + Flashcards)

Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy

flashcard-img View Flashcards
View Quiz open quiz
Quiz 7 (100 Questions + Flashcards)

Research: Gathering Information for Imc Planning

flashcard-img View Flashcards
View Quiz open quiz
Quiz 8 (100 Questions + Flashcards)

Marketing and Imc Planning

flashcard-img View Flashcards
View Quiz open quiz
Quiz 9 (102 Questions + Flashcards)

Planning Media Strategy: Disseminating the Message Part Three: Creating Advertisements and Commercials

flashcard-img View Flashcards
View Quiz open quiz
Quiz 10 (100 Questions + Flashcards)

Creative Strategy and the Creative Process

flashcard-img View Flashcards
View Quiz open quiz
Quiz 11 (100 Questions + Flashcards)

Creative Execution: Art and Copy

flashcard-img View Flashcards
View Quiz open quiz
Quiz 12 (98 Questions + Flashcards)

Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

flashcard-img View Flashcards
View Quiz open quiz
Quiz 13 (99 Questions + Flashcards)

Using Print Media

flashcard-img View Flashcards
View Quiz open quiz
Quiz 14 (99 Questions + Flashcards)

Using Electronic Media: Television and Radio

flashcard-img View Flashcards
View Quiz open quiz
Quiz 15 (95 Questions + Flashcards)

Using Digital Interactive Media

flashcard-img View Flashcards
View Quiz open quiz
Quiz 16 (100 Questions + Flashcards)

Using Out-Of-Home, Exhibitive, and Supplementary Media Part Five: Integrating Advertising With Other Elements of Imc

flashcard-img View Flashcards
View Quiz open quiz
Quiz 17 (86 Questions + Flashcards)

Introducing Social Media

flashcard-img View Flashcards
View Quiz open quiz
Quiz 18 (100 Questions + Flashcards)

Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion

flashcard-img View Flashcards
View Quiz open quiz
Quiz 19 (99 Questions + Flashcards)

Relationship Building: Public Relations, Sponsorship, and Corporate Advertising Epilogue Repositioning a Brand

flashcard-img View Flashcards
View Quiz open quiz
homework help icon
flashcards icon