Basic Marketing Research Study Set 2

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Questions
2 k
Flashcards
21
Quizzes
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Quiz 1 (50 Questions + Flashcards)

The Role of Marketing Research

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Quiz 2 (71 Questions + Flashcards)

Gathering Marketing Intelligence: The Systems Approach

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Quiz 3 (54 Questions + Flashcards)

Gathering Marketing Intelligence: The Project Approach

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Quiz 4 (45 Questions + Flashcards)

Problem Formulation

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Quiz 5 (100 Questions + Flashcards)

Types of Research Design and Exploratory Research

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Quiz 6 (108 Questions + Flashcards)

Descriptive and Causal Research Designs

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Quiz 7 (56 Questions + Flashcards)

Secondary Data

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Quiz 8 (45 Questions + Flashcards)

Standardized Marketing Information Services

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Quiz 9 (52 Questions + Flashcards)

Collecting Primary Data

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Quiz 10 (66 Questions + Flashcards)

Collecting Information by Communication

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Quiz 11 (48 Questions + Flashcards)

Collecting Information by Observation

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Quiz 12 (98 Questions + Flashcards)

Asking Good Questions: Measurement Basics

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Quiz 13 (66 Questions + Flashcards)

Measuring Attitudes and Other Variables

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Quiz 14 (105 Questions + Flashcards)

Designing the Questionnaire or Observation Form

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Quiz 15 (115 Questions + Flashcards)

Developing the Sampling Plan

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Quiz 16 (63 Questions + Flashcards)

Determining Sample Size

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Quiz 17 (111 Questions + Flashcards)

Collecting the Data: Nonsampling Errors and Response Rate Calculation

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Quiz 18 (52 Questions + Flashcards)

Data Analysis: Preliminary Steps

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Quiz 19 (79 Questions + Flashcards)

Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing

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Quiz 20 (88 Questions + Flashcards)

Data Analysis: Analyzing Multiple Variables Simultaneously

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Quiz 21 (78 Questions + Flashcards)

The Research Report

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