Principles of Marketing Study Set 2

3 k
Questions
3 k
Flashcards
19
Quizzes
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Quiz 1 (151 Questions + Flashcards)

Marketing: Creating and Capturing Customer Value

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Quiz 2 (149 Questions + Flashcards)

Company and Marketing Strategy: Partnering to Build Customer Relationships

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Quiz 3 (127 Questions + Flashcards)

Analyzing the Marketing Environment

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Quiz 4 (133 Questions + Flashcards)

Sustainable Marketing: Social Responsibility and Ethics

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Quiz 5 (130 Questions + Flashcards)

Managing Marketing Information to Gain Customer Insights

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Quiz 6 (141 Questions + Flashcards)

Consumer Markets and Consumer Buyer Behaviour

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Quiz 7 (141 Questions + Flashcards)

Business Markets and Business Buyer Behaviour

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Quiz 8 (140 Questions + Flashcards)

Customer-Driven Marketing Strategy: Creating Value for Target Customers

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Quiz 9 (146 Questions + Flashcards)

Products,services,and Brands: Building Customer Value

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Quiz 10 (148 Questions + Flashcards)

New-Product Development and Product Life-Cycle Strategies

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Quiz 11 (144 Questions + Flashcards)

Pricing

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Quiz 12 (139 Questions + Flashcards)

Marketing Channels: Delivering Customer Value

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Quiz 13 (137 Questions + Flashcards)

Retailing and Wholesaling

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Quiz 14 (134 Questions + Flashcards)

Communicating Customer Value: Integrated Marketing Communications Strategy

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Quiz 15 (140 Questions + Flashcards)

Advertising and Public Relations

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Quiz 16 (148 Questions + Flashcards)

Personal Selling and Sales Promotion

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Quiz 17 (135 Questions + Flashcards)

Direct and Online Marketing: Building Direct Customer Relationships

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Quiz 18 (151 Questions + Flashcards)

Creating Competitive Advantage

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Quiz 19 (135 Questions + Flashcards)

The Global Marketplace

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