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Basic Marketing

6 k+

Questions

6 k+

Flashcards

23

Quizzes

1 Supplementary Materials

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Quiz 1 (385 Questions + Flashcards)

Marketings Value to Consumers, Firms, and Society

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Quiz 2 (308 Questions + Flashcards)

Marketing Strategy Planning

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Quiz 3 (268 Questions + Flashcards)

Evaluating Opportunities in the Changing Marketing Environment

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Quiz 4 (273 Questions + Flashcards)

Focusing Marketing Strategy With Segmentation and Positioning

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Quiz 5 (290 Questions + Flashcards)

Demographic Dimensions of Global Consumer Markets

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Quiz 6 (272 Questions + Flashcards)

Final Consumers and Their Buying Behavior

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Quiz 7 (274 Questions + Flashcards)

Business and Organizational Customers and Their Buying Behavior

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Quiz 8 (252 Questions + Flashcards)

Improving Decisions With Marketing Information

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Quiz 9 (370 Questions + Flashcards)

Elements of Product Planning for Goods and Services

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Quiz 10 (272 Questions + Flashcards)

Product Management and New-Product Development

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Quiz 11 (275 Questions + Flashcards)

Place and Development of Channel Systems

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Quiz 12 (202 Questions + Flashcards)

Distribution Customer Service and Logistics

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Quiz 13 (394 Questions + Flashcards)

Retailers,wholesalers,and Their Strategy Planning

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Quiz 14 (331 Questions + Flashcards)

Promotion-Introduction to Integrated Marketing Communications

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Quiz 15 (285 Questions + Flashcards)

Personal Selling and Customer Service

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Quiz 16 (343 Questions + Flashcards)

Advertising, Publicity, and Sales Promotion

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Quiz 17 (284 Questions + Flashcards)

Pricing Objectives and Policies

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Quiz 18 (296 Questions + Flashcards)

Price Setting in the Business World

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Quiz 19 (140 Questions + Flashcards)

Implementing and Controlling Marketing Plans: Evolution and Revolution

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Quiz 20 (219 Questions + Flashcards)

Managing Marketings Link With Other Functional Areas

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Quiz 21 (224 Questions + Flashcards)

Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges

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Quiz 22 (74 Questions + Flashcards)

Economics Fundamentals

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Quiz 23 (131 Questions + Flashcards)

Marketing Arithmetic

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Showing 1 - 23 of 23

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