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Marketing for Hospitality and Tourism

721

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721

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18

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Quiz 1 (40 Questions + Flashcards)

Introduction: Marketing for Hospitality and Tourism

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Quiz 2 (40 Questions + Flashcards)

Service Characteristics of Hospitality and Tourism Marketing

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Quiz 3 (40 Questions + Flashcards)

The Role of Marketing in Strategic Planning

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Quiz 4 (40 Questions + Flashcards)

The Marketing Environment

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Quiz 5 (40 Questions + Flashcards)

Managing Customer Information to Gain Customer Insights

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Quiz 6 (40 Questions + Flashcards)

Consumer Markets and Consumer Buying Behavior

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Quiz 7 (40 Questions + Flashcards)

Organizational Buyer Behavior of Group Market

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Quiz 8 (40 Questions + Flashcards)

Customer Driven Marketing Strategy: Creating Value for Target Customers

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Quiz 9 (42 Questions + Flashcards)

Designing and Managing Products and Brands: Building Customer Value

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Quiz 10 (40 Questions + Flashcards)

Internal Marketing

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Quiz 11 (40 Questions + Flashcards)

Pricing: Understanding and Capturing Customer Value

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Quiz 12 (40 Questions + Flashcards)

Distribution Channels Delivering Customer Value

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Quiz 13 (40 Questions + Flashcards)

Engaging Customers and Communicating Customer Value

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Quiz 14 (40 Questions + Flashcards)

Public Relations and Sales Promotion

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Quiz 15 (40 Questions + Flashcards)

Professional Sales

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Quiz 16 (40 Questions + Flashcards)

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Quiz 17 (40 Questions + Flashcards)

Destination Marketing

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Quiz 18 (39 Questions + Flashcards)

Next Years Marketing Plan

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