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Services Marketing

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Quiz 1 (62 Questions + Flashcards)

Introduction to Services

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Quiz 2 (68 Questions + Flashcards)

Conceptual Framework of the Book: the Gaps Model of Service Quality

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Quiz 3 (65 Questions + Flashcards)

Customer Expectations of Service

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Quiz 4 (65 Questions + Flashcards)

Customer Perceptions of Service

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Quiz 5 (65 Questions + Flashcards)

Listening to Customers Through Research

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Quiz 6 (65 Questions + Flashcards)

Building Customer Relationships

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Quiz 7 (67 Questions + Flashcards)

Service Recovery

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Quiz 8 (64 Questions + Flashcards)

Service Innovation and Design

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Quiz 9 (64 Questions + Flashcards)

Customer-Defined Service Standards

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Quiz 10 (64 Questions + Flashcards)

Physical Evidence and the Servicescape

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Quiz 11 (65 Questions + Flashcards)

Employees Roles in Service

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Quiz 12 (65 Questions + Flashcards)

Customers Roles in Service

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Quiz 13 (65 Questions + Flashcards)

Managing Demand and Capacity

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Quiz 14 (66 Questions + Flashcards)

Integrated Service Marketing Communications

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Quiz 15 (66 Questions + Flashcards)

Pricing of Services

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Quiz 16 (56 Questions + Flashcards)

The Financial and Economic Impact of Service

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Showing 1 - 16 of 16

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