Marketing Research An Applied Orientation

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Questions
2 k+
Flashcards
23
Quizzes
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Quiz 1 (78 Questions + Flashcards)

Introduction to Marketing Research

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Quiz 2 (77 Questions + Flashcards)

Defining the Marketing Research Problem and Developing an Approach

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Quiz 3 (95 Questions + Flashcards)

Research Design

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Quiz 4 (86 Questions + Flashcards)

Exploratory Research Design: Secondary Data

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Quiz 5 (111 Questions + Flashcards)

Exploratory Research Design: Qualitative Research

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Quiz 6 (88 Questions + Flashcards)

Descriptive Research Design: Survey and Observation

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Quiz 7 (116 Questions + Flashcards)

Causal Research Design: Experimentation

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Quiz 8 (89 Questions + Flashcards)

Measurement and Scaling: Fundamentals and Comparative Scaling

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Quiz 9 (121 Questions + Flashcards)

Measurement and Scaling: Noncomparative Scaling Techniques

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Quiz 10 (121 Questions + Flashcards)

Questionnaire and Form Design

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Quiz 11 (99 Questions + Flashcards)

Sampling: Design and Procedures

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Quiz 12 (75 Questions + Flashcards)

Sampling: Final and Initial Sample Size Determination

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Quiz 13 (61 Questions + Flashcards)

Fieldwork

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Quiz 14 (129 Questions + Flashcards)

Data Preparation

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Quiz 15 (154 Questions + Flashcards)

Frequency Distribution,cross-Tabulation,and Hypothesis Testing

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Quiz 16 (84 Questions + Flashcards)

Analysis of Variance and Covariance

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Quiz 17 (92 Questions + Flashcards)

Correlation and Regression

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Quiz 18 (60 Questions + Flashcards)

Discriminant and Logit Analysis

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Quiz 19 (70 Questions + Flashcards)

Factor Analysis

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Quiz 20 (73 Questions + Flashcards)

Cluster Analysis

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Quiz 21 (107 Questions + Flashcards)

Multidimensional Scaling and Conjoint Analysis

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Quiz 22 (92 Questions + Flashcards)

Structural Equation Modeling and Path Analysis

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Quiz 23 (81 Questions + Flashcards)

Report Preparation and Presentation

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