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Marketing Management Study Set 1

3 k+

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3 k+

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22

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Quiz 1 (144 Questions + Flashcards)

Defining Marketing for the 21st Century

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Quiz 2 (135 Questions + Flashcards)

Developing Marketing Strategies and Plans

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Quiz 3 (155 Questions + Flashcards)

Collecting Information and Forecasting Demand

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Quiz 4 (137 Questions + Flashcards)

Conducting Marketing Research

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Quiz 5 (140 Questions + Flashcards)

Creating Long-Term Loyalty Relationships

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Quiz 6 (146 Questions + Flashcards)

Analyzing Consumer Markets

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Quiz 7 (143 Questions + Flashcards)

Analyzing Business Markets

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Quiz 8 (150 Questions + Flashcards)

Identifying Market Segments and Targets

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Quiz 9 (148 Questions + Flashcards)

Creating Brand Equity

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Quiz 10 (143 Questions + Flashcards)

Crafting the Brand Positioning

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Quiz 11 (147 Questions + Flashcards)

Competitive Dynamics

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Quiz 12 (146 Questions + Flashcards)

Setting Product Strategy

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Quiz 13 (143 Questions + Flashcards)

Designing and Managing Services

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Quiz 14 (150 Questions + Flashcards)

Developing Pricing Strategies and Programs

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Quiz 15 (150 Questions + Flashcards)

Designing and Managing Integrated Marketing Channels

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Quiz 16 (147 Questions + Flashcards)

Managing Retailing, Wholesaling, and Logistics

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Quiz 17 (143 Questions + Flashcards)

Designing and Managing Integrated Marketing Communications

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Quiz 18 (150 Questions + Flashcards)

Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations

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Quiz 19 (145 Questions + Flashcards)

Managing Personal Communications: Direct and Interactive Marketing, Word of Mouth, and Personal Selling

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Quiz 20 (146 Questions + Flashcards)

Introducing New Market Offerings

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Quiz 21 (149 Questions + Flashcards)

Tapping into Global Markets

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Quiz 22 (146 Questions + Flashcards)

Managing a Holistic Marketing Organization for the Long Run

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