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Marketing Real People Real Choices Study Set 5

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2 k+

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16

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Quiz 1 (151 Questions + Flashcards)

Welcome to the World of Marketing: Createand Deliver Value

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Quiz 2 (148 Questions + Flashcards)

Strategic Market Planning: Capture the Big Picture

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Quiz 3 (150 Questions + Flashcards)

Thriving in the Marketing Environment: the World Is Flat

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Quiz 4 (150 Questions + Flashcards)

Marketing Research: Gather,analyze,and Use Information

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Quiz 5 (150 Questions + Flashcards)

Consumer Behavior: How and Why We Buy

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Quiz 6 (150 Questions + Flashcards)

Business-To-Business Markets: How and Why Organizations Buy

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Quiz 7 (150 Questions + Flashcards)

Sharpening the Focus: Target Marketing Strategies and Cus-Tomer Relationship Management

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Quiz 8 (146 Questions + Flashcards)

Create the Product

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Quiz 9 (148 Questions + Flashcards)

Manage the Product

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Quiz 10 (150 Questions + Flashcards)

Services and Other Intangibles: Marketing the Product That Isnt There

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Quiz 11 (148 Questions + Flashcards)

Pricing the Product

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Quiz 12 (150 Questions + Flashcards)

Catch the Buzz: Promotional Strategy and Integrated Marketing Communication

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Quiz 13 (150 Questions + Flashcards)

Advertising,sales Promotion,and Public Relations

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Quiz 14 (150 Questions + Flashcards)

Personal Selling,sales Management,and Direct Marketing

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Quiz 15 (150 Questions + Flashcards)

Deliver Value Through Supply Chain Manage-Ment: Channels of Distribution and Logistics

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Quiz 16 (150 Questions + Flashcards)

Retailing: Bricks and Clicks

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Showing 1 - 16 of 16

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