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Marketing Principles

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Quiz 1 (100 Questions + Flashcards)

What Is Marketing?

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Quiz 2 (119 Questions + Flashcards)

Strategic Planning

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Quiz 3 (107 Questions + Flashcards)

Consumer Behavior: How People Make Buying Decisions

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Quiz 4 (113 Questions + Flashcards)

Business Buying Behavior

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Quiz 5 (94 Questions + Flashcards)

Market Segmenting, Targeting, and Positioning

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Quiz 6 (120 Questions + Flashcards)

Creating Offerings

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Quiz 7 (107 Questions + Flashcards)

Developing and Managing Offerings

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Quiz 8 (121 Questions + Flashcards)

Using Marketing Channels to Create Value for Customers

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Quiz 9 (87 Questions + Flashcards)

Using Supply Chains to Create Value for Customers

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Quiz 10 (114 Questions + Flashcards)

Gathering and Using Information: Marketing Research and Market Intelligence

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Quiz 11 (140 Questions + Flashcards)

Integrated Marketing Communications and the Changing Media Landscape

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Quiz 12 (71 Questions + Flashcards)

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Quiz 13 (129 Questions + Flashcards)

Professional Selling

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Quiz 14 (127 Questions + Flashcards)

Customer Satisfaction, Loyalty, and Empowerment

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Quiz 15 (107 Questions + Flashcards)

Price,the Only Revenue Generator

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Quiz 16 (119 Questions + Flashcards)

The Marketing Plan

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