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Human Resource Management 16th Edition by Sean Valentine,Patricia Meglich,Robert Mathis
Edition 16ISBN: 978-0357033852Human Resource Management 16th Edition by Sean Valentine,Patricia Meglich,Robert Mathis
Edition 16ISBN: 978-0357033852 Exercise 1
Case: General Electric Hires Marketing Expert to Build Employment Brand
Most job applicants are interested in the employment opportunities of companies that have a strong and positive brand identity-an aspect that General Electric has identified and worked toward, resulting in successful outcomes of its recruiting programs.
-How would you evaluate General Electric's decision to hire an individual with a marketing background to lead the company's recruiting efforts? Do you think this approach would work in other organizations?
Most job applicants are interested in the employment opportunities of companies that have a strong and positive brand identity-an aspect that General Electric has identified and worked toward, resulting in successful outcomes of its recruiting programs.
-How would you evaluate General Electric's decision to hire an individual with a marketing background to lead the company's recruiting efforts? Do you think this approach would work in other organizations?
Explanation
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Human Resource Management 16th Edition by Sean Valentine,Patricia Meglich,Robert Mathis
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