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book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
Exercise 14
At a local coffee shop you run into a friend who works for a social media firm that competes with yours. After a brief conversation he remembers an errand he has to run, and he rushes off with a hasty good-bye. As you gather your things to leave a few minutes later, you realize your friend left a file folder on the chair; inside is a report about a client. Your company is very interested in doing some work for this client in the future.
Would you take a quick look inside the folder before you return it to your friend? Why or why not?
Explanation
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When a person is working with a company,...

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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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