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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 24
How can marketers use interactive and social marketing to convert needs to wants and ultimately build long-term relationships with customers?
Explanation
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Interactive marketing:
Interactive mark...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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