
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 26
At a local coffee shop you run into a friend who works for a social media firm that competes with yours. After a brief conversation he remembers an errand he has to run, and he rushes off with a hasty good-bye. As you gather your things to leave a few minutes later, you realize your friend left a file folder on the chair; inside is a report about a client. Your company is very interested in doing some work for this client in the future.
Would you share any information in the report with anyone in your office? Why or why not?
Would you share any information in the report with anyone in your office? Why or why not?
Explanation
SHARING COMPETITOR INFORMATION IN THE OR...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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