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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 28
Event marketing. The Westminster Kennel Club runs the nation's largest dog show. Go to the event's website. Review the website and prepare a brief report relating what you learned to the material on event marketing in the chapter. Make sure to describe sponsor tie-ins and other joint marketing efforts. www.westminsterkennelclub.org
Explanation
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Event marketing :
The process of designi...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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