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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 1
With a classmate, choose a U.S.-based company whose products you think will do well in certain overseas markets. The company can be anything from a music group to a clothing retailer-anything that interests you. Suggestions include Papa John's Pizza, Zumba, StubHub, Katy Perry, or Bass Pro Shops. Then write a plan for how you would target and communicate with overseas markets.
Explanation
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Plans which aim and communicate with overseas market:
The following are the plans which aim and communicate with overseas market
• The exporter has to research about the export marketing objective before targeting the overseas market.
• Once the exporter researched about the export market, they need to collect information about demand for the specific products, competitors for the product, potential consumers, export policies, and regulation.
• The exporter has to analyze about the likes and dislikes of consumer, buying patterns.
• After analysis about the market, the exporter has to choose the market which would provide good return on investment for long term.
• The exporter should visit the selected overseas market for detailed investigation. Detailed investigation consists of competitors for the product, demand for the specific product, government rules and regulation, patents and trade mark of the products
• The exporter even has to analyze about the market which has a high inflation rate, instable government policies, high trade barriers and the exporter has to eradicate such overseas market.
• The exporter has to produce the products to the selected overseas market.
• At last, the exporter has to review about the market performance; if they find any problems then they need to resolve the problems or exit from the market that does not provide profit return.
The following are the plans which aim and communicate with overseas market
• The exporter has to research about the export marketing objective before targeting the overseas market.
• Once the exporter researched about the export market, they need to collect information about demand for the specific products, competitors for the product, potential consumers, export policies, and regulation.
• The exporter has to analyze about the likes and dislikes of consumer, buying patterns.
• After analysis about the market, the exporter has to choose the market which would provide good return on investment for long term.
• The exporter should visit the selected overseas market for detailed investigation. Detailed investigation consists of competitors for the product, demand for the specific product, government rules and regulation, patents and trade mark of the products
• The exporter even has to analyze about the market which has a high inflation rate, instable government policies, high trade barriers and the exporter has to eradicate such overseas market.
• The exporter has to produce the products to the selected overseas market.
• At last, the exporter has to review about the market performance; if they find any problems then they need to resolve the problems or exit from the market that does not provide profit return.
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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