Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 9

Choose a company that interests you from the following list or select one of your own. Research the company online, through business magazines, or through other sources to identify the scope of its business. Write a brief description of the company's current scope of business. Then describe strategies for avoiding marketing myopia, expanding the company's scope of business over the next ten years.
a. FedEx
b. Walt Disney World
c. General Electric
d. E*Trade
e. Intel