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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 15
With a classmate, choose one of the following not-for-profit organizations. Then come up with a for-profit firm with which you think your organization could form a strategic alliance. Create a presentation-an ad, a poster, or the like-illustrating and promoting the partnership.
a. Humane Society
b. The Water Project
c. Habitat for Humanity
d. National Multiple Sclerosis Society
e. World Wildlife Fund
a. Humane Society
b. The Water Project
c. Habitat for Humanity
d. National Multiple Sclerosis Society
e. World Wildlife Fund
Explanation
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Strategic alliances are an effective bus...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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