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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 17
Give an example of how the National Highway Traffic Safety Administration's "Click it or Ticket" campaign could use one or more of the nontraditional marketing techniques to promote the cause in a state that is newly adopting it.
Explanation
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Non-traditional marketing is not confine...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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