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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 19
Why is determining the lifetime value of a customer an important analysis for a company to make?
Explanation
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The following are the features of lifeti...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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