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book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
book Contemporary Marketing 16th Edition by Louis Boone,David Kurtz cover

Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Edition 16ISBN: 978-1133628460
Exercise 25
Why is it important for a firm to establish high ethical standards for sustainability? What role do you think marketers play in implementing these standards?
Explanation
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Ethics :
The process that deals with the...

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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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