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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 27
Describe the significance of the shift from transaction-based marketing to relationship marketing. When does relationship building begin?
Explanation
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Transaction-based marketing:
Transactio...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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