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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 2
How do ethics and social responsibility help a firm achieve marketplace success?
Explanation
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Ethics:
The process that deals with the moral principles or values of behavior expected by a society is called as ethics.
Social responsibility :
Social responsibility is a marketing philosophy that comprises of strategy, procedure to boost the society benefits and help to grow the company business, satisfy the consumer needs and wants, and make the consumer buy the products in future.
Role of ethics and social responsibility in achieving marketplace success:
• Ethics and social responsibility help in the growth of the organization and brand image of the products.
• The socially responsible organizations concern about the employees, consumers and stockholders and enhancement of the market share.
• Organizations reduced the operating cost, as the recycling plan cut the waste disposal price and generated income by selling the recycling resources.
The process that deals with the moral principles or values of behavior expected by a society is called as ethics.
Social responsibility :
Social responsibility is a marketing philosophy that comprises of strategy, procedure to boost the society benefits and help to grow the company business, satisfy the consumer needs and wants, and make the consumer buy the products in future.
Role of ethics and social responsibility in achieving marketplace success:
• Ethics and social responsibility help in the growth of the organization and brand image of the products.
• The socially responsible organizations concern about the employees, consumers and stockholders and enhancement of the market share.
• Organizations reduced the operating cost, as the recycling plan cut the waste disposal price and generated income by selling the recycling resources.
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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