Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 9

The news media reports a shocking fact from the Centers for Disease Control and Prevention (CDC): Bread is the number-one source of sodium in the average American diet. In fact, most people get twice as much sodium from bread and rolls as they do from a bag of salty snacks such as chips or pretzels.29 Imagine that you are a marketer for a baking company whose main product lines are bread and rolls. For years, your company has focused on "heart-healthy" as a key claim.
You have been assigned to create a new strategy and tactics for your firm's Facebook page. Would you continue to emphasize the heart-healthy message? Would you refer to the CDC study or ignore it?