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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 17
Imagine you had a chance to interview Google co-founders Larry Page and Sergey Brin. What questions might you ask each about strategic planning for individual divisions and for the firm overall?
Explanation
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Strategic planning :
Strategic planning ...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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