Contemporary Marketing 16th Edition by Louis Boone,David Kurtz

Exercise 21

The news media reports a shocking fact from the Centers for Disease Control and Prevention (CDC): Bread is the number-one source of sodium in the average American diet. In fact, most people get twice as much sodium from bread and rolls as they do from a bag of salty snacks such as chips or pretzels.29 Imagine that you are a marketer for a baking company whose main product lines are bread and rolls. For years, your company has focused on "heart-healthy" as a key claim.
As you review the Facebook site, you note that packaging for your company's bread uses the words "heart-healthy." Would you bring this to the attention of the marketing group responsible for product packaging? Or would you look for a way to obscure the package design online? Defend your answer.