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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 26
What is the difference between a firm's mission and its objectives? Why is it important that both are conveyed clearly to employees and to customers?
Explanation
Verified
Verified
Firm's mission :
• A firm mission's shou...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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