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Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
Edition 16ISBN: 978-1133628460 Exercise 27
Choose one of the following products and describe how it may (or already has) become vulnerable to substitution. Then describe an overall strategy-with two or three tactics-for reducing this vulnerability.
a. printed copies of periodicals or books
b. television
c. telephone landlines
d. travel agencies
a. printed copies of periodicals or books
b. television
c. telephone landlines
d. travel agencies
Explanation
Verified
Verified
Substitute product:
A different product...
Contemporary Marketing 16th Edition by Louis Boone,David Kurtz
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